WorkSpa UK
Freelance B2B LinkedIn & Content Marketing Specialist
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About WorkSpa
WorkSpa is a workplace wellbeing consultancy delivering holistic, preventative solutions that support mental, physical and emotional wellbeing at work.
Trusted by organisations including HSBC, Fujitsu, Universal Music Group and Boots, we partner with businesses to design inclusive wellbeing programmes that reduce stress, build resilience and embed wellbeing into everyday workplace culture.
From mental health and resilience workshops to nutrition, office massage, breathwork and leadership wellbeing strategies, our evidence-informed approach helps organisations create psychologically safe, high-performing workplaces where wellbeing is the foundation for sustainable performance.
Founded by Grace Graham, a multi-award-winning entrepreneur and Ambassador for The King's Trust, WorkSpa is built on lived experience and a vision for creating workplaces that are both high-performing and deeply human.
About the Role
We're looking for an experienced Freelance B2B LinkedIn & Content Marketing Specialist to help grow WorkSpa's presence as a leading voice in workplace wellbeing.
Working closely with our Founder and Marketing Strategist, you'll be responsible for developing and executing a LinkedIn-first content strategy that builds brand awareness, strengthens our thought leadership and generates meaningful conversations with HR, People, Wellbeing and senior business leaders.
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The role is approximately 80% LinkedIn and 20% Instagram, with a strong focus on repurposing podcasts, webinars, events and industry insights into engaging, high-quality content.
This is a long-term freelance opportunity for someone who enjoys working collaboratively with a growing business and wants to make a genuine impact.
Key Responsibilities
- Develop and manage a monthly LinkedIn content strategy and editorial calendar.
- Write engaging content for both the WorkSpa company page and our Founder's LinkedIn profile.
- Repurpose podcasts, webinars, events and articles into high-performing LinkedIn content.
- Create simple branded graphics and carousel posts using Canva.
- Schedule and publish content across LinkedIn and Instagram.
- Engage with our online community and support meaningful conversations.
- Monitor content performance and use analytics to continually improve engagement and reach.
- Stay up to date with LinkedIn trends, algorithm updates and B2B marketing best practices.
- Work closely with our Marketing Strategist to ensure all content supports our wider marketing and business development goals.
What We're Looking For
We're looking for someone who understands that successful LinkedIn marketing is about far more than scheduling posts.
You should know how to create content that builds trust, positions a business as an industry expert and supports long-term lead generation.
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Essential
- Proven experience managing LinkedIn marketing for B2B organisations.
- Experience creating founder-led thought leadership content.
- Strong copywriting skills with excellent attention to detail.
- Experience planning and managing content calendars.
- Ability to analyse performance data and optimise content based on audience insights.
- Excellent organisational and project management skills.
- Ability to work independently while collaborating closely with a small team.
Desirable
- Experience within workplace wellbeing, HR, learning & development, healthcare or professional services.
- Canva design skills.
- Basic video editing (CapCut, Premiere Pro or similar).
- HubSpot or CRM experience.
- Email marketing or SEO knowledge.
To Apply
Please include:
- Your CV or portfolio.
- Links to LinkedIn profiles or company pages you've managed.
- Two or three examples of content you're most proud of.
- A summary of the results you've achieved (engagement, audience growth, enquiries or lead generation).
- Your hourly or monthly rate.
- A short paragraph explaining why you're interested in working with WorkSpa.
We're looking for someone who shares our passion for creating healthier workplaces and can help us build an engaging, credible and influential presence on LinkedIn.
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