Youth and Earth
Freelance Copywriter
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Mid-Weight Freelance Copywriter
Freelance · Part-time · Reports to Creative Strategist
About Youth & Earth
Youth & Earth is a fast-growing longevity supplement brand selling across the UK, EU, and US. We’re scaling quickly, expanding into new markets, transitioning our product range, and building the creative foundation to support global marketing campaigns. Our marketing team is small, which means your work and creativity will genuinely make a difference across our organic feeds and paid marketing campaigns.
About the Role
You'll work directly with the Creative Strategist and Head of Design to bring the brand to life across paid and organic channels, email, ecommerce, events, and B2B, writing copy that is strategically grounded, on-brand, and built to perform.
Your job is to execute briefs with precision, adapt across formats and audiences, and make the work better, not just finished.
This role suits a writer who is as comfortable scripting a short-form paid social hook as they are drafting a weekly newsletter. You understand performance metrics without losing your voice. You can write science-led health copy that feels human, not clinical. And you know the difference between copy that looks good in a deck and copy that actually converts.
The strategy and brand architecture are set before a brief reaches you. Your job is to take that foundation and make the work sharper, faster, and more on-brand.
What You'll Work On
Primary: Email & CRM (~40%)
- Write the weekly newsletters — 8–10 per month — spanning educational content, product campaigns, seasonal moments, and community updates.
- Copy edit lifecycle emails and automated sequences: welcome flows, post-purchase, win-back, and product education drips.
- Write subject lines and preview text with conversion and open rate in mind.
- Produce time-sensitive service and campaign communications as needed.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Primary: Paid Social Creative (~30%)
- Write hooks, body copy, CTAs, and ad copy variations for Meta (primary) and TikTok (secondary) campaigns.
- Collaborate with the designer to develop net new creative concepts, not just writing to existing templates, but helping originate the brief.
- Write scripts and storyboard outlines for short-form video content.
- Build A/B copy variants for structured creative testing, working from the messaging hierarchy and product brief.
Secondary: Web & Ecommerce (~15%)
- Write and update product descriptions and PDP copy, working from the product brief and ingredient breakdown.
- Write landing page copy for campaigns, launches, and paid traffic destinations.
- Write website pop-ups, banners, and on-site messaging as campaigns require.
Secondary: B2B, Events & Organic (~15%)
- Write trade-facing copy for sell sheets, retailer decks, and B2B materials as briefed.
- Support event activations and trade shows with copy materials — occasional, project-by-project.
- Write blog posts and long-form brand content as briefed.
Production Support (across all workstreams)
- Write copy wireframes at the brief stage — structured copy and layout mapped before the design round begins.
- Complete copy edits at rounds one and final in production timeline.
- Review and amend partner and affiliate-produced content for brand alignment before publishing.
What You Bring
- Experience writing a mix of short and long form copy for paid, organic, and CRM (newsletters, paid ads, scripting, etc).
- Experience or passion writing for health, wellness, beauty, or a science-led consumer brand, with the ability to make complex ingredients and mechanisms feel accessible.
- Strong email copywriting: you understand lifecycle logic, segmentation, and what makes people open, click, and convert.
- Comfort with paid social formats: hooks, scripts, direct response copy, and the specific demands of Meta and TikTok creative.
- Enough content strategy instinct to help brief net new creative alongside a designer — not just receive a brief and write to it.
- The ability to write across multiple audience types: the curious first-time buyer, the informed protocol-builder, the retail buyer, the practitioner.
- Fast, reliable, and self-directed — you manage your own deadlines, flag blockers early, and don't need copy-edited from scratch.
- A portfolio that demonstrates range: brand voice, performance copy, email, and long-form — ideally with health, DTC, or ecommerce in the mix.
- An active curiosity about health, wellness, and the science behind the products — you want to understand how something actually works before you write about it.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
The Details
- Commitment: Part-time, 3 days/week. We're open to 24 hours spread flexibly across the week — outcome over schedule.
- Location: Remote UK, welcome to join in London office 3-days a week if local.
- Engagement: 3-month ongoing, reviewed quarterly.
- Salary: Based on experience.
HOW TO APPLY
https://sourcytalent.com/apply/mid-weight-freelance-copywriter-4469be44
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location