Craft
Freelance Creative Retail Strategist
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This is an 8+ week freelance strategy engagement with an independent London creative studio. Its work runs across brand, digital, campaign, and retail for premium fashion, sport, and lifestyle names, and it has a genuine track record inside the ecosystem of the globally recognized sports brand you'd be strategizing for. You'd be shaping the category from the inside, not pitching into it cold.
The Role
You'll lead the strategic development of a digital and retail marketing strategy for a world-recognized global sports brand, defining how athlete storytelling, creators, culture, and community can make sport more relevant, easier to navigate, and more engaging - without losing the performance credibility the brand is built on.
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You own this workstream end-to-end, from kick-off through to delivery. You'll facilitate client workshops, translate research into clear strategic direction, and build the frameworks teams will actually execute. You'll present to senior leadership, and work alongside the project lead on the day-to-day thinking. The direction is yours to drive: this is ownership, not support.
The Package
- £450 - £460 per day
- Hybrid working
- 8+ week engagement
- Genuine autonomy over strategic direction and delivery
The Person
You're a Creative Strategist working in brand, digital, or retail strategy inside a studio, agency, or brand-side team, or already established as a freelancer. You've led complex strategy projects with minimal direction and can build a polished framework and stand it up in front of leadership.
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You understand contemporary culture, consumer behavior, and community, and have experience across digital commerce, retail experience, membership, or omnichannel strategy matters here - and knowledge of tennis or padel culture, or work with global sports and lifestyle brands, would set you apart.
A more diverse team is a more creative team. It’s our job to build teams of people, and we’re proud to bring together a global network of diverse talent.
All applicants will be considered without regard to race, nationality, religious persuasion, sexual orientation, sex, marital or parental status, physical ability, gender, or age.
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