Chanting Creative Group
Freelance Creative Strategist (Social & AI)
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Freelance Creative Strategist (Social & AI)
Freelance Creative Strategist – CapCut Social & AI Creator Culture
We’re looking for a remote freelance Creative Strategist to support CapCut-related projects across social platforms, AI creator culture, and video-making communities.
This is a one-month engagement with a potential extension. Ideal for someone deeply immersed in social and AI trends – you must know what creators are making, watching, remixing, and sharing across Instagram, TikTok, YouTube, X, and beyond.
You should deeply understand AI content creation – not just the hype, but the tools, formats, attention-grabbing trends, workflows, and blind spots. Your insights will shape how CapCut engages with creators and builds around them.
The Responsibilities
- Cultural mapping: Track trends, formats, memes, creator behaviours, and content opportunities across platforms and AI tools
- Trend analysis: Identify viral movements, platform-specific shifts, and creator-driven opportunities
- Content strategy: Turn observations into clear campaign directions, referencing AI workflows, (e.g., prompts, editing, video gen) and social engagement
- Reference materials: Build dashboards, trend reports, and guiding decks demonstrating why a goal matters
- Stakeholder collaboration: Work with clients and teams across time zones (UK/China), translating insights for implementers and auditors
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What You Bring
- Deep expertise: Native intelligence about social culture, not shallow surface-level observations
- Platform fluency: Knowing TikTok’s viral adrenaline vs. YouTube’s creator tailoring vs. Instagram’s visual storytelling vs. threaded X discourse
- AI hands-on: Follow soundly how AI tools are changing content production and discoverability. No vague “this is transformative” talk – you reference actual workflows, tools, and creator strategies
- Adaptability: Not a designer or junior art director, but with a good visual intuition that recognises opportunities (e.g. unexpected layouts, sticky templates)
- Practical clarity: Write crisply + offer simple, defensive, or illustrative insights (e.g. implying that this prompt/cut isn’t yet mature)
- Culture(I-)ompetence: Understand why data-driven narratives exist, not just how to spot a view spike
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Bonus: London presence (to attend occasional in-person check-ins) and ability to move quickly in collaborative settings.
Details
- Location: Fully remote (Occasional London meet-up)
- Start: ASAP
- Contract: 1-month provisional, with potentially more work
Send to career@allchanting.com or info@allchanting.com:
- A short note on why you’re a fit
- CV/LinkedIn
- Portfolio/relevant linked samples
- Your preferred monthly rate
About Us We are Changing Creative, a London-based studio specialising in authentic bridge-building for Chinese/Asian brands entering Western markets. Localisation often tops with VePNs. From content across creative elements to ensure brands revel in their originality while fluently arriving in new contexts.
(No audiences accurately “translated”.)
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