The One World
Freelance E-commerce Growth & Marketing Specialist - UK
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Freelance Ecommerce Growth & Marketing Specialist - UK - Remote
The One World is looking for an experienced freelance e-commerce marketing specialist to help grow a UK consumer vitamins brand.
This is not simply a media buying role. We are looking for someone who can take ownership of the wider growth strategy: deciding where and how the brand should be marketed, developing campaign ideas, directing what the ads should look and say, and using performance data to decide what to test, scale, improve or stop.
You will work with an existing team including a Marketing Manager, graphic designers, a web developer and UX/UI support. You do not need to personally design every asset or build every landing page, but the strategy, campaign ideas and creative direction should come from you.
The Role:
You will:
- Develop the overall e-commerce growth and paid marketing strategy
- Plan and manage campaigns across Meta, Google and Amazon
- Come up with original campaign concepts, hooks, offers and creative ideas
- Decide how ads should look, what they should say and which angles should be tested
- Brief our designers, marketing team and developers to execute your vision
- Analyse ROAS, CPA, conversion rate and wider sales performance
- Identify where performance issues sit across ads, audiences, landing pages, product pages, offers and checkout
- Recommend clearly what we should test, scale, improve or stop
- Identify new growth opportunities across paid media, marketplaces and other relevant e-commerce channels
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What We're Looking For:
You should have strong experience growing e-commerce, DTC or consumer product brands and be confident taking a commercial view of the whole customer journey.
You will ideally have:
- Strong hands-on experience with Meta Ads
- Good knowledge of Google Ads and Amazon Ads
- Strong creative judgement and direct-response marketing experience
- Experience developing campaigns and briefing creative teams
- The ability to turn performance data into clear commercial decisions
- Experience in vitamins, supplements, health or wellness would be a strong advantage
- Strong knowledge of the UK consumer market & vitamins space
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We are looking for someone proactive who brings their own ideas rather than waiting to be told what campaigns to run.
Working Arrangement:
This is a freelance or consultancy role, not an employed position.
The role is remote-friendly, with occasional meetings at our office in Mayfair, London.
We are flexible on the time commitment and would agree this directly with the right person. The arrangement could be based on an agreed number of hours or days per month, a monthly retainer, or a combination of a monthly fee and performance-based commission linked to sales.
Compensation and time commitment will be discussed depending on experience and the level of involvement agreed.
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