LADbible Group
Freelance Journalist (SPORTbible)
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About LADbible Group
LADbible Group is one of the world’s most engaged digital entertainment businesses, reaching over a billion people globally and amassing more than 13.9 billion social views each month. With a powerhouse portfolio across general lifestyle, entertainment, sport, gaming, and tech, our brands: - including LADbible, UNILAD, GAMINGbible, and UNILAD Tech, are some of the most recognised and culturally relevant on the internet.
SPORTbible is a leading voice in sport for a young, global audience – built on passion, personality and the moments that matter most to fans.
As we evolve the brand, we’re focused on building a sustainable, multi-sport, multi-platform proposition that goes beyond trending news and creates a habitual destination for sports fans.
About The Role
We’re looking for a Freelance Journalist to join SPORTbible and help drive the next phase of growth.
This is a fast-paced role where you’ll be responsible for sourcing, writing and publishing engaging sport content that informs, entertains and connects with our audience.
You’ll play a key role in delivering a higher-quality, more diverse editorial output, helping us expand beyond our core strengths and build authority across multiple sports and platforms.
Be part of a team redefining the future of SPORTbible and work on a brand with huge global reach and untapped potential. Shape new formats, coverage areas and audience strategies in a creative environment with real ownership and impact.
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What The Opportunity Looks Like
- Writing, packaging and publishing high-quality sport content across SPORTbible platforms
- Covering breaking news, trending topics and major sporting moments with speed and accuracy
- Creating original, value-add journalism including explainers, features, interviews and opinion-led pieces
- Contributing to a multi-sport content strategy, covering everything from football and F1 to boxing, MMA, golf, tennis and beyond
- Developing engaging formats such as rankings, debates, explainers and evergreen content
- Taking ownership of your stories end-to-end – from sourcing and writing through to headline, imagery and optimisation for multiple platforms
- Using data, trends and audience insight to inform editorial decisions, while making strong independent calls
- Collaborating with social, video and commercial teams to maximise performance across platforms
- Creating content exclusively for social platforms as required
- Supporting forward planning around major sporting events and tentpole moments
- Contributing ideas that work across multiple platforms, not just a single channel
Skills And Experience We'd Like You To Have
- Experience writing for a digital publisher, ideally within sport
- Strong understanding of what sports fans care about and how they consume content
- Experience in packaging content to drive performance across social channels
- Excellent writing skills, with the ability to adapt tone for different formats and platforms
- Experience in using design software to optimise imagery to maximise CTRs
- Passion for sport, with knowledge across multiple sports (not just football)
- Ability to spot trends and react quickly in a fast-paced environment
- Strong editorial judgement – creating content that is engaging, accurate and adds value
- Confidence using data and performance insights to inform decisions
- Proactive mindset – you bring ideas, not just execution
- A collaborative approach with a brand-first, audience-first mentality
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At LADbible Group we've rolled out blended working which means the majority of departments across the business (including London, Manchester and International offices) work from home and the offices on a weekly basis.
LADbible Group is an equal opportunities employer. We are determined to create a diverse group at all levels of our company and we welcome all members of the community to apply for openings with us. As the leading social youth publisher, we have a powerful global platform to better represent our audience and enable those that do not have equal opportunities to have their voices heard. As a business, we are committed to building a diverse and inclusive workforce, in an environment where everyone feels comfortable to be themselves.
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