Versende Ltd
Freelance Lead UX/UI Designer
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Freelance Lead UX/UI Designer — Fully Remote (UK-based)
We're working with a leading marketing agency to build a select group of freelance UX/UI designers to support an exciting pipeline of global brand campaigns.
We're looking for a Lead UX/UI Designer who pairs exceptional craft with the confidence to lead projects end to end, with minimal oversight. This is a hard role to fill well, so we're focused on finding someone genuinely senior.
What you'll bring
Design craft:
- Exceptional UX (user flows, information architecture, interaction design) and polished, distinctive UI.
- Fluent in responsive, screen-agnostic design, wireframing and prototyping (low- to hi-fi).
- Strong visual foundation across colour, typography, layout and hierarchy.
- Confidently work within design systems and can build one from scratch.
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Breadth:
- Solid grasp of A/B testing and digital optimisation.
- Working knowledge of qualitative and quantitative research, accessibility and semantics.
- Experience across CMS, commerce, mobile and web.
- Understand HTML/CSS well enough to design within its constraints and hand off cleanly to developers.
- Iconography and illustration skills a must; UI animation and motion a nice-to-have.
Client leadership:
- Own the client relationship — leading meetings, reading the room, and aligning user needs with business priorities without escalating every decision.
- Identify opportunities, scope and pitch work, facilitate workshops, and lead a project or workstream from beginning to end.
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Mindset:
- Know where AI adds value and where a human must stay in control — critiquing and curating AI output into something usable, and defending that line.
- Build in accessibility, ethics and compliance from the start.
- Bring curiosity, empathy and a sharp eye for detail.
Tools:
- Figma (incl. Figma AI/Make) and Adobe CC.
- Generative and text-to-prototype tools (Figma Make, Lovable, Cursor/Vercel).
- AI-assisted research and documentation.
- Analytics (Hotjar, GA, Contentsquare).
- Testing platforms (Optimizely, UserZoom, UserTesting).
- Agile (Scrum, Kanban).
The details
Fully remote, but you must be UK-based. Day rate up to £500 for the right person.
Interested, or know someone who'd be a great fit? Get in touch or drop a comment below.
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