Rosard
Freelance Paid Media Specialist — Luxury Brands
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Freelance Paid Media Specialist — Luxury Brands
About Rosard
Rosard partners with discerning hospitality, travel, real estate and wellness brands to elevate their online presence through tailored social media marketing strategies.
Our approach combines strategy with refined content creation and social media management, to engage U/HNW audiences, build cultural relevance and convert awareness into long-term commercial value.
We are a specialist, agile team of strategists and creatives defining a new wave of storytelling, where refined visuals and high-impact marketing go hand in hand.
The Role
We are hiring a freelance Paid Media Specialist to lead paid strategy and delivery across our client accounts. You will own paid media end-to-end — from strategy and setup through to optimisation and reporting — acting as a trusted partner to our clients and a close extension of Rosard's founder.
Our clients include luxury restaurants, hotels, members' clubs and property developers, so the ideal candidate will have proven experience generating awareness, bookings and quality leads among affluent audiences for service-based brands (as opposed to solely product-based/D2C brands).
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This role is for someone as commercial as they are creative. You will understand the nuances of marketing to U/HNW audiences, and be able to make paid media feel as considered as the wider brand experience.
Please note, this is an individual freelance engagement, not an agency appointment. Day rate or project fees considered. Remote / hybrid, with optional use of a central London workspace.
Key Responsibilities
Strategy & Planning
- Lead paid media strategy across selected clients
- Structure campaigns by objective and audience — from bookings and awareness to considered lead generation
- Recommend how budget is allocated
- Set the measures by which performance is judged
Campaign Delivery & Optimisation
- Build, manage and optimise campaigns across Meta and Google primarily, with potential to activate other paid media platforms if required
- Shape the creative and act as a brand guardian across all paid output, keeping every campaign refined and on-brand
- Amplify organic social, creator and influencer content
- Test, refine and improve performance throughout the life of each campaign
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Reporting
- Act as day-to-day paid lead for clients within the Rosard team
- Report with clarity and confidence
- Relate paid performance to the wider commercial picture and objectives
Who You Are
- Proven experience leading paid campaigns for luxury brands targeting U/HNW audiences
- 5+ years in paid media or performance marketing, across Meta and Google (with additional paid platform experience a bonus)
- Equally strong on the creative as the analytics
- Confident owning a client relationship and leading strategic and reporting meetings
- Data-led, with the taste and judgment to keep paid campaigns considered rather than loud
- Discreet, precise and attuned to the tone that luxury brands require
- London-based, or able to travel to London approximately 1-2x per month for meetings
To apply
Please submit your CV, portfolio and relevant case studies, along with your day rate or project fee, to hello@rosard.co.
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