Makerz
Freelance Paid Social Specialist — Meta & TikTok Ads
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Job Description: Freelance Paid Social Specialist
Makerz is looking for a freelance Paid Social Specialist to support a paid social audit, strategy, and implementation project across Meta Ads and TikTok Ads for a premium hospitality / lifestyle account.
This is a hands-on performance marketing role, not an organic social media or content creation role. We need someone who is confident working inside Meta Ads Manager, TikTok Ads Manager and GA4, and who can quickly audit an existing setup, identify what needs to change, recommend a stronger structure, and implement approved changes.
The first project will be a 5-day paid sprint on a UK account focused on one London location. If the collaboration is successful, there will be further monthly audit and implementation work, with the potential to support larger multi-location accounts.
Key Responsibilities
Paid Social Account Audit
- Audit the current Meta Ads and TikTok Ads setup.
- Review campaign structure, objectives, optimisation events, budgets, audiences, placements, and delivery.
- Identify learning limited, pacing, delivery, creative fatigue, or setup issues.
- Review live ads against available creative assets and identify missed opportunities.
- Assess whether the current structure supports the main commercial objectives.
- Review account hygiene, naming conventions, campaign organisation, and QA process.
Strategy & Implementation
- Recommend a clear Meta + TikTok paid social strategy.
- Build or restructure campaigns once approved.
- Set up a cleaner creative testing framework.
- Improve ad structure, creative rotation, and testing logic.
- Support campaign setup for key offers, booking objectives, and location-specific campaigns.
- Implement approved changes quickly and carefully.
- Document what changed and why.
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GA4, Tracking & Traffic Quality Review
- Cross-check paid social traffic in GA4.
- Review UTMs, campaign naming, landing page traffic, and source / medium consistency.
- Check whether traffic quality, engagement, and conversion paths make sense.
- Flag tracking gaps or attribution issues across Meta, TikTok, GA4, and the booking journey.
- Identify landing page or funnel issues that may be affecting performance.
- Recommend improvements to reporting visibility and traffic analysis.
Reporting & Insight
- Create a simple performance view that clearly shows what is working and what is not.
- Review campaign performance by objective, creative, audience, placement, and landing page where possible.
- Identify quick wins and structural issues.
- Provide clear, practical recommendations instead of generic reporting.
- Produce short handover notes so the internal team understands the new setup.
Required
- Strong hands-on experience with Meta Ads Manager.
- Strong hands-on experience with TikTok Ads Manager.
- Experience auditing and restructuring paid social accounts.
- Strong understanding of creative testing, campaign structure, tracking, UTMs, and reporting.
- Comfortable using GA4 to cross-check traffic quality and conversion behaviour.
- Able to implement approved changes, not just provide high-level recommendations.
- Fast, practical, analytical, and detail-oriented.
- Comfortable working remotely with a small team.
- Available to start soon.
Bonus
- Experience with hospitality, restaurants, venues, lifestyle, events, or multi-location brands.
- Experience with booking funnels such as OpenTable, SevenRooms, or similar platforms.
- Experience reviewing landing pages and conversion journeys.
- Experience working with premium consumer brands.
- Experience supporting both UK and US markets.
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Important
Please only apply if you have real hands-on paid advertising experience inside both Meta Ads Manager and TikTok Ads Manager. We are not looking for an organic TikTok creator, influencer manager, social media manager, or general content strategist for this project.
Contract Details
- Freelance / contract.
- Remote.
- Initial 5-day paid sprint.
- Immediate start preferred.
- Potential for ongoing monthly audit and implementation work.
- Opportunity to support larger multi-location accounts if the first project is successful.
- Day rate based on experience.
How to Apply
To move quickly in the selection process, we’re only progressing candidates who share the key details below.
Please email work@makerz.co.uk with:
- Your day rate.
- Your availability and earliest possible start date.
- A short summary of your Meta Ads experience.
- A short summary of your TikTok Ads experience.
- Typical monthly paid social budgets you have personally managed.
- Whether you have worked with restaurants, hospitality, lifestyle, venues, or multi-location brands.
- Any relevant case studies, results, or examples you can share, even as a brief summary.
- Your experience with GA4, UTMs, tracking, and traffic analysis.
We’re moving fast on this project, so only candidates who provide this information will be considered for the next step.
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