Royal British Legion
Fundraising Officer
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Role: Welcome Officer
Location: London Bridge (Hybrid 2 days per week)
Contract Type: Permanent
Hours: Full time, 35 hours per week
Salary: £33,622 to £36,863 per annum (Inclusive of London Supplement)
This is an opportunity to join our Individual Giving team as a Welcome Officer, supporting the first 12 months of a supporter’s journey with us. This is a single role within the Welcome function, which plays a critical part in how we shape early engagement and set the tone for long term relationships. You’ll help deliver structured, well planned communications that introduce supporters to RBL in a way that feels relevant, timely and consistent across all touchpoints, working within a wider journey-led approach across fundraising.
Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.
Working closely with managers, planning teams, data colleagues and agency partners, you’ll help turn strategy and insight into clear, well executed welcome journeys. This is about more than onboarding communications, it’s about understanding early supporter behaviour, using data and performance insight to refine activity, and ensuring every interaction builds confidence, clarity and connection. You’ll support the planning, briefing and delivery of campaigns, making sure activity is coordinated, properly signed off, and aligned with wider acquisition and growth activity.
This role will suit someone who is organised, comfortable working at pace, and confident managing multiple deadlines and stakeholders. You’ll need to communicate clearly, keep delivery on track, and work within structured processes while still contributing to continuous improvement in how we engage new supporters. Most importantly, you’ll bring a practical, detail-focused approach, someone who can take planned welcome activity and deliver it effectively, helping to build strong foundations for long term supporter relationship.
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Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.
If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.
You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Employee benefits include -
- 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
- Enhanced paid maternity, paternity and adoption leave
- Generous pension contributions, with Employer contributions ranging from 6% to 10%
- Range of flexible working options may be available, depending on your role
- Employee Assistance Programme providing confidential counselling, financial and legal advice
- Range of courses delivered by learning specialists to support your development goals and objectives
- Opportunities to volunteer
- Travel loans, Cycle to Work, and more!
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For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.
RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.
As part of our commitment to inclusion, we offer interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.
We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.
If you require the job advert or job description in an alternative format, please contact 0808 802 8080.
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