Homary.com
Furniture Store Manager (Chinese-speaking)
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Job Title: Store Manager – London Region
Location: Chiswick, London W4 4HH (occasional travel to other London locations)
Employment Type: Full-time
Working Hours: 38-40 hours per week, 5 days out of 7 (including weekends on a rota basis) – store opening hours apply
Salary Range: OTE £65,000 – £90,000 per annum
About Homary
HOMARY is a globally leading modern furniture and home lifestyle brand, blending classic design with superior quality. We currently operate two UK showrooms – in Chiswick (London) and Birmingham – and are rapidly expanding our retail footprint through new company-owned stores and a franchising programme across the country.
The Role
This is a hands-on, store-based role with a regional focus. In addition, you will serve as the operational lead for our growing network of franchised stores in the London area – taking day-to-day ownership of its operations, sales performance, and team management. You will also act as the central point of contact for London-area franchisees. This dual function allows you to directly influence both our flagship location and the broader regional expansion.
Please note: the exact balance between Chiswick duties and franchise support will be discussed and agreed with the successful candidate before joining, based on business needs and individual strengths.
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Key Responsibilities
- Store Operations: Manage all on-site activities – opening/closing procedures, staff rostering, inventory control, and maintaining outstanding customer service standards; review performance and provide hands-on training to ensure they meet brand and service standards.
- Sales & P&L Ownership: Drive the store to achieve monthly sales targets; control its operational budgets and maximise profitability. Support franchisees in their local sales planning and margin improvement.
- Team Leadership: Recruit, train, coach, and motivate the in-store team; conduct on-floor coaching to improve conversion and average transaction values. Also assist franchisees in building and developing their own teams.
- Customer Experience: Personally engage with high-value clients, resolve escalated issues, and maintain a premium.
- Visual Merchandising & Standards: Ensure the Store's layout, displays, and cleanliness reflect global brand guidelines; cascade these standards to franchise locations.
- Market Intelligence: Monitor UK furniture market trends, competitor activities, and customer feedback to refine sales strategies for the store and the wider regional network.
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Requirements
- Proven experience as a Store Manager, Assistant Store Manager, or Senior Supervisor in furniture, home décor, luxury, or high-end lifestyle retail. Experience with multi-site or franchise operations is a strong plus.
- A strong track record of meeting or exceeding sales and KPI targets; experience in B2B sales or channel development is advantageous.
- Solid understanding of UK mid-market furniture consumer behaviour, retail operations, and local business culture.
- Fluent English (native/near-native) and fluent Mandarin Chinese (essential for daily communication with headquarters).
- Highly organised, self-motivated, and comfortable working in a fast-paced environment with regular weekend work. Willingness to travel occasionally within London for franchise store visits.
What We Offer
- Competitive base salary with attractive performance-based bonus (OTE £65K–£90K)
- Clear career progression within a fast-growing global brand
- Travel accommodation and mileage allowances (for any cross-site travel)
- Company mobile phone and SIM card
How to Apply
Please send your CV and a brief cover letter to:
joannaliu@business.homary.com
Subject line: Store Manager – [Your Full Name]
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