Haleon
GBI Category Growth Lead
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Welcome to Haleon
We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realize the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.
About The Role
The Category Growth Lead is responsible for driving profitable, sustainable growth across the business by integrating Category Management and Net Revenue Management (NRM) into a single, commercially focused function.
This role sits at the heart of the commercial organisation, translating shopper, customer, and market insights into actionable strategies that deliver Category revenue, margin, and share growth. The role leads a high-performing team and works in close partnership with Sales, Marketing, and Finance to influence customer plans and shape commercial decision-making.
The role must drive the team to build commercial category strategies, using our brands as the growth levers within that, and translating these strategies into commercial selling plans for our customer teams.
Key Responsibilities
Commercial Strategy & Growth Delivery
- Define and lead end-to-end category growth strategies aligned with business objectives
- Identify and unlock revenue and profit opportunities across price, pack, promo, mix, and trade investment
- Ensure strong linkage between category strategies and customer/JBP execution
- Drive a culture of commercial accountability and performance delivery across the team
Category Management Leadership
- Lead development of insight-driven category visions and growth plans
- Translate shopper, consumer, and market data into actionable recommendations for customers
- Partner with Sales teams to win in customer conversations through best-in-class category storytelling and selling
- Position the business as a trusted category advisor with key customers.
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Net Revenue Management (NRM) Excellence
- Own and optimise the full NRM toolkit: pricing strategy, promotional effectiveness, trade investment, assortment, and mix
- Identify risks and opportunities to improve net revenue and margin performance
- Drive consistency and best practices in pricing architecture and promotional planning
- Lead post-event analysis and continuous improvement of commercial levers.
Sales Partnership & Execution
- Act as a key commercial partner to Sales, shaping customer strategies and trade plans
- Ensure category and NRM strategies are embedded into customer negotiations and execution
- Support key customer engagements with robust, insight-led recommendations
- Enable Sales teams with tools, insights, and narratives to win in market.
Team Leadership & Capability Building
- Lead, coach, and develop a high-performing Category & NRM team
- Build capabilities in commercial thinking, analytics, and storytelling
- Foster a culture that balances analytical rigour with pragmatic, action-oriented thinking
- Drive cross-functional collaboration and influence at senior levels.
Success Looks Like
- Driving measurable revenue, margin, and share growth
- Embedding a truly integrated Category + NRM approach within the business
- Building strong, credible partnerships with Sales and key customers
- Elevating the commercial capability of the organisation
- Delivering actionable, insight-led strategies that win in the market.
Essential
Qualifications and skills
- Sales experience with a strong understanding of customer dynamics, negotiations, and execution in market
- Extensive experience in FMCG commercial roles, including Category Management and/or Net Revenue Management
- Proven track record of delivering revenue and profit growth
- Experience working with key retailers and developing Joint Business Plans
- Demonstrated ability to lead and influence cross-functional teams
- Experience managing and developing teams.
Opportunities for growth
None of us should ever feel like we are standing still. Instead, we want Haleon to be a place where we feel like we are always progressing.
Improving everyday health takes dedication. Energy. Effort. So we look to reward your contribution with a benefits package that includes:
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- A competitive base salary
- Contract of employment
- Annual bonuses that reflect Haleon’s performance
- Life insurance and pension plan
- Private medical package with additional preventive healthcare services for employees and their eligible
- Sports cards (Multisport)
- Health and wellbeing programmes that take care of you physically and mentally
- Pension plan membership and savings programmes
- Possibilities of development within the role and company’s structure
- Childcare support
- Recognition programmes that reward incredible contributions
- Long term incentives through share ownership (global grades)
- Hybrid@Haleon our philosophy to hybrid work – performance with choice
Job Posting End Date
2026-07-31
Equal Opportunities
Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees.
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.
Adjustment or Accommodations Request
If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence.
Note to candidates
The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.
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