TikTok
GenAI Regional Product Marketing Manager, Creative Product
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GenAI Regional Product Marketing Manager, Creative Product
Responsibilities
The TikTok Ads Creative and Ecosystem team develops world-leading tech solutions for ads creative production, interpretation, and optimization. Our mission is to empower and inspire advertisers, creators, and third parties within the ecosystem to create and deliver the most engaging creative experiences to end users. We are user-oriented and dedicated to technical excellence, striving to lead technological innovation in the ads tech and creative industry. Our goal is to power products and deliver value for our clients, creators, and the entire ecosystem.
The TikTok Ads Creative and Ecosystem team is seeking an experienced Product Marketing and Operations Manager who will be focused on Partner Success. This role is critical in providing operational support throughout the product development lifecycle and ensuring success across key products and business initiatives. The ideal candidate will have a strong understanding of the generative AI landscape and a proven track record in business development or partnerships.
Responsibilities
- Drive execution of go-to-market plans to support the launch and adoption of Generative AI products and new features
- Analyze user behavior, inbound feedback, and market signals to surface insights that help shape product direction and decisions
- Uncover new product and business opportunities through a mix of data-driven research, trend analysis, and competitive benchmarking
- Collaborate closely with cross-functional teams—including Product, Engineering, UX, Communications, Sales, and Strategy—to align on priorities and bring features to market effectively
- Support relationship-building efforts with external AI partners to enhance our product ecosystem and unlock co-development potential
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Qualifications
Minimum Qualifications:
- 3+ years of work experience in a product marketing/operations role in AI landscape, or roles in the tech/ad industry
- Passion to learn and use AI products
- Self-starter with strong project management skills, ability to grasp the core context, identify key risks, and cooperate with all parties to achieve goals.
- Analytical, data-sensitive, and goal-driven.
- Comfortable with setting ambitious targets, analyzing the status quo, planning a course of action, executing rapid trial and error iterations, and constantly improving.
Preferred Qualifications:
- Comfortable navigating global organizational structures and aligning objectives with cross-functional teams.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
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Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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