Compass Associates
General Manager

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# General Manager – Premium Elderly Care Premium Luxury Nursing Homes Central London £100,000 – £130,000 + up to 30% Bonus
The Opportunity
Compass Associates have been engaged by a leading luxury care provider—redefining elderly care in Central London—to appoint a General Manager for their flagship homes.
This is a rare opportunity to join one of the UK’s most premium care operators, delivering exceptional residential and dementia care within beautifully designed, hotel-style environments where hospitality, clinical excellence, and resident experience are equally prioritised.
This provider continues to set the benchmark for luxury/premium elderly care, with a strong reputation for quality, innovation, and outstanding service delivery. These roles sit at the very centre of the organisation’s operational leadership structure, offering the opportunity to lead some of the most high-profile care homes in London.
The Role
As General Manager, you will take full responsibility for the operational, clinical, and commercial performance of a luxury care home.
You will be the visible leader on site, setting standards, shaping culture, and ensuring that every aspect of the home reflects the highest levels of care and hospitality.
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Working closely with senior leadership, you will play a key role in sustaining excellence while driving continuous improvement and exceptional resident experience.
Core Focus
- Operational Leadership – Full accountability for day-to-day performance, ensuring seamless delivery of care and service excellence
- Quality & Compliance – Maintain consistent Good or Outstanding CQC performance, ensuring inspection readiness at all times
- Luxury Service Delivery – Embed hospitality-led care, ensuring every resident experience exceeds expectations
- Team Leadership & Development – Inspire, develop, and retain high-performing teams within a premium environment
- Commercial Performance – Drive occupancy, revenue performance, and effective cost control
- Stakeholder Engagement – Build strong relationships with families, residents, and internal senior leadership teams
- Culture & Standards – Set the tone for excellence, accountability, and pride across the home
What They’re Looking For
This opportunity requires an experienced and credible leader within elderly care, ideally with exposure to premium or luxury settings. You will bring:


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- Proven experience as a General Manager within elderly care
- Strong track record of achieving Good or Outstanding CQC ratings
- Experience leading high-performing teams in a regulated environment
- Strong operational and commercial acumen
- A visible, hands-on leadership style
- Passion for delivering exceptional resident experiences
- Luxury or hospitality-led care experience is highly desirable
Why Join
- One of the UK’s leading luxury care providers
- Flagship Central London homes in prime locations
- Exceptional standards of design, service, and care delivery
- Strong reputation within the premium elderly care market
- Opportunity to lead within a highly respected and growing organisation
The Package
- £100,000 – £130,000 basic salary
- Up to 30% performance-related bonus
- Highly competitive benefits package
- Career development within a premium luxury provider
Process
A streamlined, three-stage interview process focused on leadership capability and cultural fit within a luxury environment.
Next Steps
For a confidential discussion, please contact: Zenon Raddon – Compass Associates 📞 02393 877 352 ✉️ zraddon@compassltd.co.uk
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