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Overview
General Manager – Bicester Village
At AllSaints, we’re in the business of feelings. We make our customers feel cool, confident and effortlessly themselves. If you believe in the power of a great outfit, and the energy of a high-performing team, this could be your next move.
We’re looking for a General Manager to join our Global Flagship Value Retail at Bicester Village; a beautiful, brand-new space and one of the most exciting locations in our global portfolio.
Why This Store?
Bicester Village isn’t just busy, it’s iconic.
As our Global Flagship Value Retail, the store offers:
- An exceptional product assortment, including an extensive full-price collection customers actively seek out
- Our iconic leather jackets and the season’s most exciting fashion pieces
- A loyal, international customer base who return time and time again
You’ll be part of a 26-strong team with deep retail experience: ambitious, knowledgeable and collaborative. It’s fast-paced and high-energy, but it’s also supportive. The perfect environment to elevate your leadership career.
Why AllSaints?
We’re a global brand with over 250 stores worldwide, but we’ve never lost our family feel. People come first here.
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- All collections are designed in-house at our East London Studios
- We are committed to sustainability and responsible production
- Over 50% of global leadership roles are held by women
- 49% of our business identifies as BIPOC
- Internal progression isn’t just encouraged — it’s proven
A Real Career Story
Our District Manager, Carlotta Annunziata, began her journey as a Stylist in our Camden store 10 years ago. Through passion, performance and development, she built an exceptional retail career and now leads at district level.
At AllSaints, many of our leaders started on the shop floor. We invest in potential and create genuine pathways from Store to Studio and beyond.
Responsibilities
The Role
As General Manager, you’ll be more than support, you’ll be a key driver of performance, culture and customer experience.
You will:
- Inspire and lead the entire team
- Drive commercial results and deliver against ambitious targets
- Champion exceptional service, both in-store and online
- Develop your team’s commercial confidence and capability
- Oversee operational excellence in a flagship environment
- Act as a visible, motivating presence on the shop floor
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Qualifications
This role is ideal for someone who thrives in pace, leads from the front and wants exposure at flagship level.
Here, you’ll operate in a globally recognised retail destination where performance expectations are high — but so is the support around you. You’ll build relationships with loyal customers, collaborate within the wider Village network, and gain visibility across senior leadership.
What We Stand For
- The Customer Is The Boss – We work as one proud team.
- One Team – We share ideas and grow together.
- We Do What We Say We Will – Clear goals. Clear outcomes.
- We Are Responsible – Self-aware, inclusive and forward-thinking.
#WeAreAllSaints
If you’re passionate about fashion, driven by results and motivated by developing people — we’d love to hear from you.
Even if you don’t tick every box, apply. Potential matters.
Join the AllSaints family — where people come first, and great careers are built.
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Jessica, London
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