Job Introduction

Lead the Legacy at Our Flagship Superstore

At Whittard of Chelsea, we’ve been delighting customers with exceptional tea, coffee, and hot chocolate experiences since 1886. Our stores are more than just retail spaces—they’re destinations of discovery, hospitality, and passion. Now, we're looking for an experienced Retail General Manager to lead our flagship store in London—a multi-million-pound turnover site serving thousands of customers each week.

This is no ordinary Store Manager job. It’s a dual site opportunity to lead at the top—setting the tone for excellence in a premium, customer-first environment where exploration is part of everyday life.

A Day in the Life

You’ll walk into the aroma of freshly brewed coffee and shelves bursting with colour and curiosity. But you're not just overseeing the day—you’re shaping it.

You'll Be

• Customer-Facing Every Day – Leading from the front. You’ll be on the shop floor, greeting guests, coaching staff live, and ensuring every experience is exceptional.
• Leading a High-Performance Team – Managing a large, diverse retail team, including two direct reports (Sales & Service Manager and Operations Manager), and overseeing team development, succession planning, and performance management.
• Owning Store Performance – You’ll take full P&L responsibility, using KPIs, footfall trends, and customer feedback to make agile, commercially savvy decisions that drive sales and profit.
• Operationally Sharp – From visual merchandising to stock control, cash management to compliance—you'll make sure everything runs like clockwork. You’ll also lead on health & safety, ensuring the store remains a safe, welcoming environment.
• Community-Focused & Brand-Driven – You’ll be a local ambassador for the Whittard brand, connecting with nearby businesses, supporting events, and tailoring promotions to our London customer base.