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General Manager
Role: General Manager
Reports to: Director of Operations
About Loveday
Loveday is the UK’s leading provider of luxury senior living and care. We combine world-class hospitality with exceptional clinical expertise, creating residences that feel like five-star hotels while delivering personalised support. Our establishments in Kensington, Belgravia, and Abbey Road prioritise elegance, comfort, and dignity, offering:
- Outstanding dining
- Bespoke lifestyle experiences
- Highest standards of care for permanent residents, recovery/respite stays, and Day Club members
What distinguishes Loveday is our dedication to excellence and innovation. We invest in our people, environments, and services to redefine luxury senior living. By joining Loveday, you become part of a passionate, professional team committed to delivering unmatched care and hospitality for members and their families.
What Loveday Offers
- Competitive salary
- Refer-a-friend cash bonus: £1,000
- Annual bonus (tied to successful attainment of KPIs)
- Accredited training
- Medical cash plan
- Perkbox (employee benefits)
- Annual travel loan
- 33 days of holiday allowance
- Opportunities for training & development
- Employee wellbeing support
- Access to the Employee Assistance Programme
Main Responsibilities
Operational Leadership & Team Management
- Register with the Care Quality Commission (CQC)
- Motivate, support, and inspire all team members to align with the Loveday mission—"Above and Beyond"
- Oversee recruitment and training, ensuring targets are met and staff are competent
- Enforce and uphold Loveday Brand standards
- Manage daily rotas and ensure correct team composition (staffing levels and skill mix)
- Lead heads of departments to achieve ’Outstanding’ status across the CQC framework
- Conduct clinical supervision, appraisals, and performance management to help staff realise their potential
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Compliance & Standards
- Ensure internal and external compliance meets the highest standards
- Uphold regulatory and mandatory requirements, including food safety, health & safety, and legislative frameworks
- Communicate effectively with members, relatives, and external stakeholders to deliver relationship-centred care
- Meet all regulatory, statutory, and policy requirements
- Address audit findings within set timeframes
- Maintain accurate record-keeping, particularly care plans and service delivery records
- Ensure health and safety compliance—supervise staff awareness, address hazards, and maintain a safe environment
Environment & Service Quality
- Oversee environmental upkeep, repairs, and furnishings to ensure a homely, clean, and well-maintained residence
- Continuously improve member experience through audits and management processes
- Strengthen understanding of customer/member needs and drive continuous improvement
Financial & Business Oversight
- Manage financial budgets to meet revenue and income targets
- Develop and present an annual business plan for the residence
- Achieve financial targets through revenue growth and cost management
- Market the residence to increase occupancy and fees, leveraging unique selling points
- Secure a positive reputation with local referrers and influencers
- Collaborate with the Relationship and Sales team (sales tours, meetings, and events)
- Adhere to financial controls and supervise monetary processes
HR & Administrative Duties
- Lead recruitment, selection, induction, and staff retention (compliance with legislation and policies)
- Manage staff performance to meet member/business needs and statutory requirements
- Address performance gaps with support from HR as required
- Identify training needs via the appraisal system


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What Loveday Is Looking For
Skills & Knowledge
- Strong motivational leadership and management abilities
- Ability to build meaningful relationships with all stakeholders (staff, members, families)
- Open to feedback for growth
- Professional demeanour—exudes confidence and credibility
- Business acumen with financial awareness
- Exceptional communication skills (written, verbal, and non-verbal)
- Proficiency in finance/budgeting and business planning
- Microsoft Office expertise (Excel, Word, PowerPoint, Outlook, Explorer)
Qualifications
- Registered Managers Award or ILM Level 5 in Management (equivalent required)
- (Desirable) Registered Mental Nursing (RMN) qualification
- (Desirable) Dementia care certification
Eligibility
- All candidates must be eligible to live and work in the UK (or obtain work permits prior to application). Documentation will be requested during recruitment.
Loveday & Co is an equal opportunities employer. We encourage applications from candidates of all backgrounds, regardless of:
- Sex, race, age, disability
- Sexual orientation, gender reassignment, religion/belief
- Marital status, pregnancy, or maternity
Working Conditions
- Variable hours (rota-based, including evenings/weekends)
- Prioritised for punctuality, hard work, fast learners, and high attention to detail
- Ideal candidate will have:
- Strong communication skills
- Outgoing, optimistic personality
- Physical stamina and mobility
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