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General Manager
Location: Thetford
Job Type: Full-time | Permanent
Salary: Competitive + Performance Bonus + Company vehicle
Lead the Next Phase of Our Growth
Are you a visible, dynamic leader with a track record of turning potential into performance? This is a rare opportunity to take full ownership of Uphire's growing powered access operations in Thetford.
As a fast-growing name in specialist equipment hire, Uphire is built on agility, premium fleet availability, and exceptional service. But we aren't looking for a caretaker manager to simply keep the wheels turning. We are seeking a hands-on change agent who will immerse themselves in day-to-day operations, identify opportunities for improvement, and drive meaningful transformation across every corner of the business—from the workshop floor and transport yard to overall P&L performance.
You’ll have genuine autonomy to challenge the status quo, reshape team culture, and build a highly profitable, best-in-class depot.
Key Responsibilities
- Commercial & Growth: Formulate business growth strategies, expand local and regional market share, and maximise fleet utilisation and revenue.
- P&L Ownership: Full accountability for P&L performance, improving margins, controlling costs, and driving overall commercial profitability.
- Operational & Safety Leadership: Embed a proactive H&S culture across workshop, transport, and customer site operations. Ensure strict compliance with LOLER regulations, transport legislation, and Operator Licence requirements.
- Team Development: Recruit, mentor, and empower cross-functional teams across sales, engineering, transport, and depot operations.
- Customer & Asset Strategy: Build strategic B2B relationships, oversee fleet maintenance schedules, and inform capital investment to maintain high equipment availability.
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About You
- A hands-on operational leader who pairs commercial grit with a proven ability to transform performance and scale operations.
- Sector Knowledge: Background in hire, depot management, plant, or powered access preferred but not essential.
- Leadership Style: Visible, lead-from-the-front approach with a focus on coaching and accountability.
- Commercial Drive: Strong track record of P&L management, cost control, and margin improvement.
- Compliance & Standards: Solid understanding of UK transport legislation, H&S best practice, and LOLER requirements.
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What We Offer
- Competitive Base Salary
- Lucrative Performance Bonus Scheme
- Company Car or Car Allowance
- True Autonomy: The freedom to implement your ideas and shape business strategy without unnecessary bureaucracy.
- Growth: Direct long-term career progression opportunities as the business expands.
- Support: A collaborative leadership team that backs sound operational investments.
Benefits
- Employee discount
- Referral programme
Ability to commute/relocate
- Thetford, Norfolk: reliably commute or plan to relocate before starting work (required)
Application question(s)
- Salary expectations?
- Work Location: In person
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