City West Country
General Sales Manager
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General Sales Manager – Mercedes-Benz of Exeter Salary: Competitive + performance-led bonus | Location: Exeter
About the Role
We are seeking a proven General Sales Manager to lead sales performance at our flagship Mercedes-Benz dealership in Exeter. This is a critical leadership role, focused on driving volume, profit, and team performance in a fast-paced, premium brand environment.
The role requires maximising revenue opportunities, maintaining intensity across sales operations, and building a high-performing team that consistently exceeds ambitious targets.
Responsibilities
As General Sales Manager, you will own the entire sales function, ensuring accountability for:
- Commercial performance
- Stock management
- Margin control
- Team delivery
Key Duties Include:
- Driving revenue through stock control, pricing optimisation, F&I maximisation, and customer conversion
- Setting pace and standards to cultivate a high-performance culture with daily accountability
- Leading, coaching, and developing your team to maximise individual and collective output
- Analysing data and performance insights to identify gaps, act decisively, and drive improvements
- Ensuring alignment with manufacturer standards while optimising commercial returns
- Maintaining rigorous operational discipline across processes, compliance, and reporting
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*This role demands a leader who thrives in a results-driven, high-pressure environment.
About the Business
City West Country is a privately owned, ambitious automotive group with over 40 years of heritage. Specialising in the South West, we represent leading and emerging vehicle brands and continuously explore new market expansion opportunities.
Our culture blends pace, accountability, and entrepreneurial thinking with strong values and long-term ownership. Here, high performers can:
- Influence direction
- Shape outcomes
- Own growth
Requirements
Essential Criteria:
- Proven leadership in automotive sales at General Sales Manager or Senior Sales Manager level
- Track record of:
- Consistently achieving sales targets
- Maximising margin performance
- High F&I penetration
- Ability to drive energy and accountability across teams to heels over head
- Strong commercial acumen, with deep knowledge of:
- Dealership economics
- Profit-lever opportunities
- Resilience and pace to thrive in a target-driven, high-pressure setting
- Expertise in stock-profile management, pricing strategy, and pipeline conversion
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What’s on Offer
- Competitive salary + performance-led bonus
- Company car scheme
- Pension (with 7% employer contribution)
- 25 days holiday (+ bank holidays, increasing with tenure)
- Extended benefits platform, Employee Assistance Programme (EAP), and wellbeing support
- Leadership development and career progression opportunities
Why Join Us?
If you’re a results-driven sales leader seeking a high-impact role where:
- Performance is rewarded
- Influence is realised
- Growth is accessible
We want to hear from you. Apply now and take the next step in your career.
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