Drift Bridge Group
General Sales Manager (Horsham Geely)
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Job Title: General Sales Manager
Location: Horsham Geely
About The Role
We are seeking an experienced and inspirational General Sales Manager to lead the sales operation at our brand-new Geely dealership in Horsham. This is an exciting opportunity to play a pivotal role in the launch and development of a new franchise within Drift Bridge Group, helping to establish Geely as a leading automotive brand in the region.
As General Sales Manager, you will be responsible for leading, developing, and motivating the sales team to achieve outstanding results while delivering an exceptional customer experience. You will oversee all aspects of the sales operation, driving performance, profitability, customer satisfaction, and compliance. This role is ideal for a proven automotive sales leader who thrives on building high-performing teams and is excited by the opportunity to shape a new dealership from the ground up.
Key Responsibilities
- Sales Leadership: Lead, motivate, and develop the sales team to consistently achieve and exceed vehicle sales, finance, and profitability targets.
- Performance Management: Monitor and manage key performance indicators, ensuring effective sales processes and accountability across the team.
- Customer Experience: Champion a customer-first culture, ensuring every customer receives a professional, personalised, and seamless buying experience.
- Team Development: Recruit, coach, and mentor team members, creating a high-performance environment focused on continuous improvement and career development.
- Sales Process Management: Ensure adherence to manufacturer standards, company policies, FCA regulations, and all relevant compliance requirements.
- Stock Management: Work closely with senior management to manage vehicle stock levels, pricing strategies, and product availability to maximise sales opportunities.
- Business Planning: Develop and implement sales strategies and action plans to drive market share, revenue growth, and customer retention.
- Financial Performance: Monitor departmental profitability, managing costs and driving finance, insurance, and value-added product performance.
- Customer Relationship Management: Maintain strong relationships with customers, local businesses, and key stakeholders to support long-term business growth.
- Reporting and Analysis: Produce and analyse sales performance reports, identifying trends, opportunities, and areas for improvement.
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About You
We are looking for a driven and commercially focused General Sales Manager with a proven track record of success within automotive retail. You will be an effective leader who can inspire teams, build strong customer relationships, and deliver outstanding business results.
You should possess excellent communication and leadership skills, a strong understanding of dealership operations, and the ability to adapt to the demands of a fast-paced and evolving environment. Experience managing sales teams and delivering exceptional customer satisfaction is essential.
A full UK driving licence is required.
Skills and Attributes
- Proven experience in an automotive sales management role
- Strong leadership and team development capabilities
- Excellent commercial awareness and business acumen
- Results-driven with a track record of achieving and exceeding targets
- Outstanding customer service and relationship-building skills
- Strong organisational and planning abilities
- Excellent communication and negotiation skills
- Experience working with CRM, finance, and dealership management systems
- Thorough understanding of FCA regulations and compliance requirements
- Professional, motivated, and highly adaptable
About The Company
Founded in 1936 by the Frost family, Drift Bridge Group has grown from a single Epsom-based showroom into a multi-franchise, family-run dealer group.
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Now in its third generation of family ownership, Drift Bridge Group remains a privately owned business, supplying new and used Audi, Honda, Volkswagen and Škoda vehicles, with Geely joining the group in 2026. Alongside vehicle sales, we provide full aftersales support and operate TPS branches in Chessington, Croydon, Brighton and Guildford.
Our family-focused values shape the way we do business, ensuring our customers and our people are treated with equal respect. We aim to create an environment where everyone feels part of the team, with a welcoming atmosphere and consistent service across all our sites.
We offer stability, clear expectations, and opportunities to grow. Teamwork matters here, and every role makes a difference. Join Drift Bridge Group and be part of a business that continues to evolve while staying true to its family-run values.
Benefits
- Employee Recruitment Referral Payments
- Occupational Health Services
- Bonus Plans
- Exclusive Vehicle Benefits
- Discounted Servicing and Parts
- Increased Holidays with Service
- Birthday Off
- Company Pension Scheme
- Life Assurance
- Cycle to Work Scheme
- Company Discounts
- Long Service Benefits
- 24/7 Employee Support
At Drift Bridge Group, we value diversity and are committed to providing equal opportunities for all employees. We encourage applications from all qualified individuals, regardless of gender, race, ethnicity, age, sexual orientation, religion, belief, or disability.
Join us and play a key role in the launch and success of our new Horsham Geely dealership. If you are ready to lead a team, drive performance, and be part of an exciting new chapter for Drift Bridge Group, apply today!
Location: Horsham Geely
Salary: Competitive Salary + OTE
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