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Global B2B Campaigns Manager
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Global B2B Campaigns Manager – Permanent Position – HIRING ASAP
Location: 2 days per week in London office, 3 days working from home
Start Date: ASAP
Salary: Up to £75k + benefits package
Summary of what we’re looking for
We are looking for a hands-on, data-driven Global B2B Campaigns Manager to help build and run our clients’ B2B pipeline engine. You will sit at the heart of our B2B marketing pod, taking ownership of the campaigns and programmes that generate and progress high-quality leads through to revenue.
This is a role for someone who understands the full funnel, thinks in systems, and is comfortable working across paid, organic, ABX, and event channels. You will bring a strong account-based mindset, comfortable working from a targeted account list and thinking in terms of account penetration as much as lead volume. We want someone who approaches AI not just as a productivity tool, but as a core part of how they design and run campaigns.
Key Skills
Essential Experience
- Experience: Demonstrated track record of owning B2B demand generation strategy and pipeline delivery, ideally within a SaaS or EdTech environment.
- Account-Based Marketing: Hands-on experience running ABX or ABM programmes, with proven success engaging and progressing target accounts through a buying journey.
- Technical Proficiency: Hands-on proficiency building, executing, and managing end-to-end campaigns within B2B marketing automation platforms (HubSpot preferred), with a strong grasp of campaign reporting and attribution.
- AI Mindset: Demonstrable experience using AI tools to improve campaign performance, automate workflows, or generate insights.
- Analytical Thinking: Comfortable with data, able to turn performance metrics, including TAL penetration and account engagement signals, into clear recommendations and actions.
- Sales Alignment: Experience working closely with Sales teams, with an understanding of how marketing activity supports and enables the New Business pipeline.
- Communication: Fluency in English with strong written skills are required. Additional European languages (French, Spanish, Italian, or German) are a strong plus.
- Organisation: Highly organised with the ability to manage multiple workstreams simultaneously. Bring laser-sharp focus and rigorous quality standards to every task.
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Responsibilities
- Pipeline Generation: Own the targets and programme design for B2B demand generation campaigns across paid media, email nurture, ABX, and field marketing, working with the Marketing Channels team and Field Marketing Manager on delivery, with clear targets for MQL, SAL and SQL volume and percentage of Targeted Account List (TAL) penetrated.
- Account-Based Marketing & Tracking: Design and run ABX campaigns that engage buying committees within target accounts, coordinating personalised outreach across channels to drive account-level progression through the funnel. Use intent data, CRM signals, and account-level engagement metrics to identify accounts showing buying behaviour, prioritise Sales follow-up, and continuously optimise campaign targeting and spend against TAL penetration.
- Campaign Operations: Set campaign requirements and work with the Automation Manager to build and optimise them in HubSpot — ensuring clean data, accurate lead scoring and reliable attribution reporting.
- Channel Ownership: Own the brief and targets for how paid media and content channels drive B2B pipeline — briefing the Paid Marketing team on LinkedIn and Google Ads strategy, and briefing content activation across whitepapers, webinars, and case studies to ensure every channel is pulling in the same direction. You own the outcome and hold channel owners to the funnel targets in the brief; delivery and execution sit with Marketing Channels and Brand Systems.
- AI-Driven Campaign Performance: Leverage AI workflows to eliminate manual testing cycles, scale campaign variants at pace, and surface account-level insights that would otherwise take weeks to generate. Embed AI to run a faster, smarter demand engine than our competitors.
- Reporting & Analysis: Track and report on performance across all channels, with TAL penetration rate as a primary success metric alongside pipeline contribution and ROI.
- Sales Enablement: Identify and drive the enablement initiatives that give the New Business and Customer Success teams what they need to convert pipeline and grow accounts — from account intelligence summaries to collateral aligned to active ABX plays and expansion conversations. The Global B2B Campaigns Manager owns the initiative and the outcome, working with the PMM who owns delivery and execution.
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Benefits of working with our client
- Centrally located offices with free breakfast, lunch, snacks, and fresh fruit.
- Private Health Insurance scheme.
- A personal training budget so you can grow your skills and progress your career.
- Flexible working hours and a hybrid model of working to support work-life balance.
- Enhanced maternity and paternity leave.
- A rich social calendar: team lunches, Friday socials, quarterly team events, and company-wide celebrations.
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