Haleon
Global Brand Building and Marketing Process Director
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Global Brand Building and Marketing Process Director
Position: Global Brand Building and Marketing Process Director
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter—filled with bold ambitions and enormous opportunity.
Our trusted portfolio—including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®—leads in resilient and growing categories. What sets us apart is a blend of deep human understanding and trusted science.
Now, it’s time to fully realise our business and people’s potential through Win as One, our strategy that puts our purpose—delivering better everyday health with humanity—at the heart of everything. This unites us, challenges us daily, and drives our agile, performance-focused culture.
About the Role
The Global Brand Building and Marketing Process Director leads the implementation of Haleon’s modern marketing strategy. This individual will establish and embed a unified, end-to-end marketing process while fostering critical, best-in-class marketing capabilities.
The role sits within Marketing Excellence’s End-to-End Consumer and Expert Marketing Capability team, reporting to the Senior Global E2E Consumer and Expert Marketing Capability Director, and leads a team of 3 direct reports.
Key Responsibilities
- End-to-End Process Ownership
- Design and govern a single, optimised marketing process from strategy to execution, ensuring simplicity, speed, and agility across consumer and expert marketing.
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Process Simplification & Governance
- Continuously improve marketing workflows and act as the central point for process integration, ensuring connected and efficient ways of working.
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Strategic Capability Development
- Define and build differentiating marketing capabilities (focusing on condition understanding, core and expert marketing, social-first strategies, and digital commerce) to position Haleon as a best-in-class player.
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Expert Intervention Leadership
- Establish and lead expert intervention teams to solve priority business challenges, leveraging global standards, tools, and direct brand team collaboration.
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Self-Serve Capability Management
- Oversee development and maintenance of self-service tools and learning resources for core marketing competencies.
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Team Leadership & Development
- Manage a small team, developing their expertise and aligning workflows with Category Strategy and marketer requirements.
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Strategy Translation & Implementation
- Drive the marketing capability workplan, translating Global Category Strategy into actionable plans and ensuring successful delivery.
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Stakeholder Management
- Build advocating relationships with senior internal stakeholders globally to ensure alignment, commitment, and adoption of Marketing Capability processes and tools.
Qualifications & Skills
Essential
- Senior marketing experience in driving a capability agenda within a global consumer health or CPG/FMCG organisation
- Leadership proven in designing, implementing, and governing end-to-end marketing processes in complex, matrixed organisations
- Experience developing global marketing capability programmes, blending expert-led interventions and self-serve learning models
- Practitioner background in brand building, including strategy, distinctive brand assets, and integrated communication plans that drive commercial results
- Experience leading marketing transformation initiatives and embedding new ways of working across global and local teams
- Team leadership experience, having guided marketing professionals
- Deep understanding of modern marketing disciplines—social-first strategies, digital commerce, and data-driven marketing
- Proven ability to manage and influence senior stakeholders in a global environment
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Equal Opportunities
Haleon is committed to an inclusive culture where diversity is valued and respected, reflective of the communities we serve. We actively support representation and belonging across our workforce.
Your application may include optional personal information, used solely for regulatory compliance and ongoing programme refinement. All data remains confidential and will never influence hiring decisions.
Need an adjustment? Request reasonable support to progress your application by sharing specific accommodations with your recruiter.
Note to Candidates: Verify emails from our recruitment team are sent from .@haleon.com. Questions?** Contact us.
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