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Global Brand Manager
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Global Brand Manager
£55-60k + £6,120 car allowance + 15% bonus | Global Brand Manager | Maidenhead | Hybrid 3 days office
Are you an FMCG marketer with experience leading innovation or NPD projects from concept to launch?
Are you confident building business cases and influencing cross-functional teams to deliver projects at pace?
The opportunity
This is a Global Brand Manager role focused on developing and delivering consumer-led innovation for a major home fragrance brand.
You will lead innovation projects from early opportunity identification through to successful market launch, working across consumer insight, product concept development, positioning, packaging, business cases and delivery.
This is not a role for someone who only wants to manage timelines. You will be expected to take ownership, make clear recommendations, influence stakeholders and keep projects moving through a complex, fast-paced business.
What you will be doing
You will lead global innovation projects end to end, from identifying opportunities through to market launch. Day to day, you will be responsible for:
- Identifying consumer trends, fragrance innovation and category opportunities
- Translating consumer insight, category trends and market opportunities into a strong innovation pipeline
- Developing product concepts, positioning and brand stories that support future growth
- Building business cases and presenting innovation strategies to senior stakeholders
- Leading innovation and NPD projects through concept development, packaging, delivery and launch
- Working cross-functionally with Marketing, R&D, Packaging, Design, Consumer Insights, Supply, Finance, Legal, Regulatory and local markets
- Briefing and managing external agencies to deliver packaging and brand assets
- Tracking timelines, risks and key milestones to keep projects on schedule
- Building strong relationships with local marketing teams to gather market feedback and ensure innovation meets local consumer needs
- Monitoring post-launch performance with local markets and identifying opportunities to improve future innovation
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What you will need
You will need:
- At least 4 years' experience in brand marketing or FMCG marketing
- Experience leading innovation or NPD projects from concept through to launch
- Strong project management skills and the ability to manage multiple priorities
- Commercial acumen and the ability to turn data, insight and market opportunities into clear actions
- Confidence working across cross-functional, global and local teams
- Strong communication, influencing and presentation skills
- Experience building business cases or presenting recommendations to senior stakeholders
- A curious, proactive and collaborative style
- Bachelor's degree or equivalent experience
Experience that would be useful
The following would be helpful, but not essential:
- Experience in home care, fragrance, household, personal care or another consumer goods category
- Experience working across global and local marketing teams
- Experience managing external packaging, creative or design agencies
- Experience monitoring post-launch performance and using market feedback to improve future innovation
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Package and working pattern
- Salary £55,000 to £60,000
- £6,120 car allowance
- 15% bonus
- 10% employer pension contribution
- Healthcare
- Maidenhead location
- Hybrid working pattern, 3 days per week in the office
This would suit a Brand Manager, Innovation Brand Manager or Assistant Brand Manager ready for broader global innovation ownership.
No sponsorship or relocation offered.
Desired Skills and Experience
FMCG brand marketing experience with strong innovation or NPD ownership. Experience leading product innovation projects from concept through to launch, including consumer insight, category trends, product concepts, positioning, packaging, business cases and launch delivery. Confident working cross-functionally with R&D, packaging, design, consumer insights, supply, finance, legal, regulatory and local marketing teams. Strong project management skills with the ability to manage timelines, risks, milestones and multiple priorities. Commercially minded with the ability to turn consumer insight, market data and local market feedback into clear innovation plans and senior stakeholder recommendations. Experience briefing and managing external creative, packaging or design agencies would be useful. Global or regional brand experience within FMCG, home care, fragrance, household, personal care or consumer goods would be advantageous.
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