Unilever
Global Brand Manager – Dove Personal Care
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Role Title: Global Brand Manager - Dove Personal Care
Location: 100VE
Business Context and Job Summary
Dove is Unilever’s largest brand and is central to our Personal Care and Beauty & Wellbeing businesses. Over the past decade, Dove has grown consistently, driven by its strong purpose and commitment to superior care. Dove Deodorants, the top female deodorant brand globally, pioneers care in deodorants. While the business is more developed in the Western parts of the world, we are looking for a dynamic and experienced Brand Manager to reframe the Deodarants category for Dove Personal Care, with a focus on Asia. This region is crucial to our success, and we have ambitious growth plans to expand our market share and penetration while future fitting the brand. This is a high-impact opportunity for a strategic thinker with strong leadership, mix creation, storytelling, and stakeholder management skills. You will be expected to influence senior decision-makers, collaborate across global markets, and translate strategy into strong profitable mixes that shape the brand’s trajectory.
Key Responsibilities
The key strategic thrust is to reframe the deodorant category in Asia to be more beauty first (enhancement, good to great) as opposed to anti-odour and sweat protection. With that in mind, the following would be the key responsibilities in this role.
- Lead & build for Deodorants Asia, stewarding the long-term vision for these platforms and developing a destination portfolio and long-term innovation roadmap to deliver it
- Develop world class consumer understanding and category insights to fuel breakthrough innovation ideas and communication campaigns
- Develop delightful and highly desirable beauty mixes able to premiumize the brand and reframe the deodorants category, with a focus on Asia and taking the knowladge to western mixes as well.
- Effectively lead and collaborate with a diverse cross-functional team (BU, CMI, R&D, Finance, SC) to ensure the OTIF delivery of projects.
- Effectively manage a network of agencies and partners to unlock creativity and efficiency to land projects with speed and with success
- Work closely with Asian business leaders to help identify, evaluate and execute projects
- Hold close relations with India´s BG team to maintain synergies while crafting when needed.
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Skills & Experiences:
- Excellent brand development skills (i.e. brand positioning/equity, concept and mix development, project leadership) and have solid experience leading complex innovation / engagement plans. Able to communicate key findings and insights to senior stakeholders in a succinct and persuasive way, using strong storytelling skills to distil complex information into simple, compelling messages.
- Consumer love – the ability to immerse them selves in the lives of our consumers and shoppers, understanding their pain points, needs, and desires, what delights them to craft the most relevant innovations and comms.
- A passionate crafter, that doesn’t compromise in the delivery of superior, delightful mixes even in high pressure circumstances; able to mobilize teams to deliver to this vision. An eye for beauty, with a passion for using science and design to evoke desire.
- Knowledge and passion for beauty trends and emerging skincare opportunities, with the ability to translate them into clear concepts and compelling mixes.
- A healthy obsession with pleasing consumers and a fascination for the products we sell – the formulations, science, fragrance, sensorials, look and feel. You understand how our products compare to competitors and are committed to unmissable superiority.
- Highly intuitive with strong storytelling ability; you can spot issues & opportunities and know how to frame messages in a simple and compelling way.
- Entrepreneurial mindset and bias for action – an independent, self-starter who does not take things for granted and challenges the status quo when it gets in the way, applying critical thinking and creativity to problem-solving
- Excellent project management, planning, and organisational skills.
- Proven business acumen and strategic thinking, with a performance-oriented mindset
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What we offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all. Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).
We are one of the world’s largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.
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