Industry Engagement – 20%

• Represent Valvoline at major industry events, exhibitions, and associations to position the company as a category leader.
• Partner with business stakeholders to identify speaking opportunities and panel participation.
• Leverage external platforms to amplify Valvoline’s voice and thought leadership across B2B and B2C segments.

Regional Campaign Execution – 20%

• Translate global PR strategies into localized campaigns that resonate with diverse EMEA audiences.
• Collaborate closely with the regional marketing team to align messaging across earned, owned, and paid media channels.
• Oversee agency partners and vendors to execute campaigns on time and within budget.

Reputation and Crisis Communications – 10%

• Monitor media sentiment and identify potential issues that could impact Valvoline’s reputation.
• Develop regional crisis communication plans and provide counsel during high-risk situations.
• Ensure all responses align with Valvoline’s global values and standards of transparency and integrity.

Content Development – 15%

• Manage the development of region-specific content including press releases, executive messaging, case studies, and thought leadership articles.
• Collaborate with internal and external content creators to ensure brand consistency and quality.
• Ensure content is adapted for regional relevance and media standards.

Performance Measurement & Budget Oversight – 10%

• Set KPIs and track campaign performance using analytics and media monitoring tools.
• Report on PR impact including media impressions, tone, engagement, and ROI.
• Manage the regional PR budget and ensure efficient allocation of resources to maximize return.

What You Bring to the Role (Job Qualifications / Education / Skills / Requirements / Capabilities)

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related discipline.
• 6–8 years of progressive experience in public relations, preferably in an international or regional (EMEA) role.
• Proven track record of securing media coverage and managing successful communications campaigns across multiple EMEA markets.
• Experience managing external PR agencies and contractors.
• Strong verbal and written communication skills in English (additional regional language(s) a plus).
• Deep understanding of the EMEA media landscape and evolving trends in digital and traditional PR.
• Experience in crisis communications and reputation risk management.
• Demonstrated ability to work cross-functionally with internal stakeholders and global teams.
• Strong organizational, project management, and leadership skills.
• Embodies Valvoline’s core values and team philosophy: humble, hungry, and smart.

Competencies Desired

• Strategic Communication – Develops and delivers targeted communication strategies that drive brand visibility and reputation.
• Stakeholder Management – Effectively builds trust and credibility with internal leaders, partners, and external media contacts.
• Execution Excellence – Plans and delivers communications projects with precision, meeting deadlines and quality expectations.
• Cross-Cultural Agility – Navigates diverse cultural and media landscapes within EMEA with sensitivity and adaptability.
• Analytical Acumen – Uses metrics and insights to evaluate campaign success and guide future strategy.

Working Conditions / Physical Requirements / Travel Requirements

• Work Environment: Office-based setup.
• Physical Requirements:
  • Ability to remain in a stationary position 50%+ of the time.
  • Occasionally move about to access files, equipment, or attend events.
  • Frequent use of digital tools and communication platforms.
  • Clear verbal and visual communication skills required.
  • May occasionally lift up to 20 lbs of event materials or promotional assets.
• Travel: Up to 25%, including international and overnight travel within the EMEA region.

Valvoline Global is an equal opportunity employer. We are dedicated to fostering an environment where every individual feels valued, respected, and empowered to contribute their unique perspectives and skills. We strictly prohibit discrimination and harassment of any kind, regardless of race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or any other legally protected characteristic.

We are committed to ensuring accessibility throughout our recruitment process. If you require a reasonable accommodation to participate in any stage of the recruitment or selection process, please contact us at:

Email: Valvolineglobalcareers@valvolineglobal.com

This contact information is solely for accommodation requests. For inquiries about application status, please use the appropriate channels listed in your application materials.

Are You Ready to Make an Impact?

At Valvoline Global, we’re looking for passionate and talented individuals to join our journey of innovation and excellence. Are you ready to shape the future with us? Apply today.

Requisition ID: 2327