Triumph Motorcycles Limited
Global CRM & Lifecycle Manager
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Global CRM & Lifecycle Manager
The Original British Motorcycling Company
At Triumph, we are driven to make the best motorcycles in the world. Building iconic motorcycles that celebrate our past whilst embracing the future, through bold design, original styling, purposeful engineering and a genuine passion for the ride.
Join us as our Global CRM & Lifecycle Marketing Manager and play a pivotal role in shaping the customer journey from first enquiry to loyal advocate. Leading innovative, data-driven CRM strategies across global markets, you'll drive customer acquisition, engagement, retention and repurchase while delivering exceptional customer experiences and measurable commercial growth.
Company Benefits:
- Annual Leave – 25 days plus bank holidays.
- Pension Scheme
- Life Assurance Scheme - currently 6 x pensionable salary.
- Preferential rates for medical insurance with a third-party provider.
- Employee Motorcycle Purchase Scheme - on successful completion of the probation period (minimum of 6 months), we offer employees and their close family the opportunity to purchase a brand new Triumph Motorcycle with up to 25% discount.
- Employee Motorcycle Lease Scheme
- Discounted Clothing, Parts and Accessories Purchases
- Company benefits platform, allowing discounts with multiple vendors.
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Key Duties & Responsibilities:
- Deliver engaging multi-channel CRM campaigns across email, SMS, web, events and dealer networks.
- Support new motorcycle launches and events, driving seamless lead capture and management.
- Enhance lead scoring, customer insights and dealership CRM visibility to improve conversion.
- Collaborate with cross-functional teams and external partners to deliver best-in-class CRM programmes.
- Inspire, manage and develop a high-performing CRM team.
- Drive innovation through CRM, AI, personalisation and marketing technology platforms.
- Own CRM reporting, performance dashboards and budget management, turning insight into action.
- Monitor campaign effectiveness and optimise customer engagement and lead conversion.
- Support wider marketing, customer data and business transformation initiatives.
- Undertake additional responsibilities as required to support the team and business objectives.
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Skills & Experience Required:
- Strong experience in CRM, lifecycle marketing, marketing automation, customer engagement or growth marketing.
- Experience delivering CRM across multiple channels, not just email.
- Strong understanding of customer journeys, segmentation, personalisation, testing and performance measurement.
- Experience working with CRM, marketing automation or customer data platforms such as Dynamics 365, Salesforce Marketing Cloud, Braze, HubSpot, Klaviyo, Iterable or similar. With at least 3 years experience (preferably 5)
- Strong stakeholder management skills across marketing, digital, commercial, data, technology, markets and external partners.
- Understanding of consent management, data governance and customer communication compliance.
Hours of Work: Monday to Friday 39hrs per week.
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