Publicis Groupe Holdings B.V
Global Digital Associate Director
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Global Digital Associate Director
Digital Associate Director – Essity
Zenith International (Publicis Groupe)
About the Company
We are Zenith International, the ROI Agency, a leader since 2005 as part of Publicis Groupe. With over 6,000 specialists across 95 markets, we drive effectiveness through Media, Data, Technology, Commerce, and Content, framing ROI as:
- Return on Investment – Measurable effectiveness.
- Return on Imagination – Creative, impactful brand experiences.
- Growth – Top-line growth for clients, people, and culture.
Powered by proprietary tools and industry-leading data, we deliver integrated solutions spanning media, analytics, performance marketing, and advanced trading. Our work combines strategy, tech, and creativity to attribute budgets to stronger business outcomes and forge meaningful consumer brand connections.
Zenith serves iconic global brands like Coty, Electrolux, Essity, Nestlé, Luxottica, and TikTok, enabling innovators to achieve forward-thinking, accountable growth.
About the Role
Zenith fosters evidence-led growth, guiding brands through the customer journey via data, technology, and innovation. We’re seeking a Digital Associate Director to join our global Essity team—partnering with a world leader in hygiene and health solutions (brands such as Viva La Vulva, Periodsomnia, and tissue products).
This high-visibility, leadership-focused role allows you to define digital strategy, drive transformations, and amplify Essity’s performance across regions. You’ll act as a trusted advisor to senior stakeholders, shaping innovative campaigns, channel activation, and tech-enabled transformation for a purpose-driven global portfolio.
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Responsibilities
As Digital Associate Director, you will:
Strategic Leadership
- Develop and present integrated digital strategies for global and regional initiatives, ensuring alignment with Essity’s brand objectives.
- Guide channel recommendations and activation strategies across platforms like Meta, Google, TikTok, and LinkedIn.
- Translate data, performance metrics, and consumer insights into actionable strategies to drive Essity’s growth.
Project & Stakeholder Management
- Lead end-to-end delivery of digital projects, managing stakeholders and coordinating with internal and external teams (strategy, operations, creative, search, media).
- Serve as the primary point of contact for senior Essity clients, building and maintaining collaborative relationships.
Innovation & Industry Expertise
- Stay ahead of emerging trends, technologies (e.g. AI-driven attribution, privacy-leading tools), and platform evolutions, recommending opportunities to Essity.
- Partner with Cutting-edge startups in media tech or commerce to enhance solutions.
- Leverage 30+ years of media planning expertise to create forward-thinking, accountable digital experiences.
What You’ll Need
Essential Qualifications
- Proven expertise in client-facing digital strategy/planning/media roles within agencies (3+ years minimal).
- Strong client management skills, excelling at scoping, leading, and pitching high-impact strategic projects.
- Deep understanding of the digital ecosystem—platforms (e.g., DV360, Google Campaign Manager, Meta Ads Manager), audience behaviors, and advanced data tools.
- Her/he’ll thrive in presenting data-driven insights to senior stakeholders with clarity and conviction.
- Methodical approach to collaboration, balancing partnerships across agency functions and third-party specialists.
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Advantageous Experience
- Global or FMCG/CPG background, particularly in purpose-driven brands like Essity’s.
- Hands-on experience with programmatic trading, data activation, or CTV-scale campaigns.
- Industry exposure to DTC (Direct-to-Consumer) transformations or portfolio optimizations (via hardware, brand, or activation teams).
Why Join Us?
Core Benefits
✅ Comprehensive Support: Pension, Life Assurance, Private Medical Cover. ✅ Flexibility: Hybrid model—4 days/week in office or at client sites. ✅ Cultural Growth: Reflection Days, Shared Parental Leave, Employee Action Groups (EAGs). ✅ Community Strength: Parents, neurodivergence inclusivity, disability accessibility, Publicis’ Inclusive Benefits.
Our Values in Action
At Zenith, we uplift, listen empathetically, embrace accountability, and champion an inclusive culture where everyone thrives. We actively diversify thought leaders, regardless of gender, ethnicity, disability, or background.
Flexible Accommodations: If you require adjustments (e.g. for disability or neurodivergence), we welcome you to disclose in confidence—it enhances our equity process with no impact on your application.
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