Unilever
Global Dove Masterbrand Manager - Dove Self Esteem Project & Planet (12-month temporary role)
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Global Brand Manager – Dove Masterbrand
Location: 100VE, London
Terms & Conditions: 12 month maternity leave cover
ABOUT THE BRAND
Dove is the largest brand in Unilever and in recent years has enjoyed spectacular rates growth. With a clear strategic vision, a strong innovation funnel and a unique POV on beauty, Dove is poised for even greater success.
The brand is loved by millions of consumers worldwide for both its products and its commitment to Real Beauty. In 2004 Dove launched the Campaign for Real Beauty – a ground-breaking positioning within which has since inspired women globally. Dove’s unique POV on beauty has inspired globally renowned campaigns and propelled the brand to its current iconic status. Dove’s purpose is supported by tangible Brand Do’s – from the Dove Self-Esteem Project that has reached over 160M young people, to legislation change in the area of beauty diversity.
It’s an exciting time to be part of this hugely successful brand and to accelerate Dove’s growth and purpose around the world.
JOB PURPOSE
In this role, you will play a critical role in shaping and stewarding Dove’s global Masterbrand strategy and key projects supporting our wider purpose initiatives. You will help ensure Dove’s purpose; point of view and strategic choices are clearly defined, consistently embedded and effectively translated across categories, markets and key brand initiatives. This will also include partnership and agency management as well as regular exposure to internal senior stakeholders, requiring strong ownership of brand governance, strategic delivery and budget management.
MAIN RESPONSIBILITIES
Strategy and Stewardship
- Work directly with the Masterbrand Senior Marketing Manager to help set and articulate the future vision for the brand, translating Dove’s strategy into clear direction for the brand’s look, feel and expression across key touchpoints. This includes helping define the strategic ambition, principles and guardrails for priority brand assets such as design, music strategy and unmissable in-store POS, ensuring they are distinctive, globally consistent and rooted in Dove’s purpose and point of view
- Lead the Masterbrand talent shoot, bringing Dove’s evolved brand strategy and expression to life through a new visual library of women that reflects the brand’s point of view, tone and future-facing expression
- Support the development and maintenance of core Dove strategy and stewardship documents, including strategic frameworks & brand guidance
- Drive ongoing brand stewardship, including reviewing key strategic and communication outputs, identifying gaps or inconsistencies, and supporting teams to strengthen alignment to Dove’s global brand ambition
- Lead the Dove Masterbrand budget, taking full accountability and ownership for budget tracking, spend management, PO processes, monthly alignment with finance and stakeholders, and clear reporting of risks, choices and decisions required
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Purpose Implementation and Management
- Support the DSEP team in keeping current DSEP activities running, managing existing tools, updating them where necessary, and supporting external partnerships to ensure delivery
- Partner with key local market teams to support delivery of DSEP priorities, including lives reached targets, intervention implementation, reporting accuracy and alignment of DSEP activity within Dove’s wider brand strategy
WHAT YOU NEED TO SUCCEED
- Experience in leading projects: you have experience in working to deliver projects that are complex, landing in more than one market, through external partners (Agencies) or suppliers (Brand Do implementors), capacity to lead a network and to hold a team accountable for delivery
- Experience in crafting propositions: you have experience in crafting unmissable ideas; an instinct for identifying great ideas, the marketing skills to shape ideas into inspiring executions. Specially in this case, they will land not in products or comms but in brand Do initiatives that the brand can talk about
- Experience working with external organisations and global agencies: if you have worked with healthcare organisations, NGOs, institutional organisations or global agencies and you know the complexities of developing initiatives together with them
- The ability to understand culture and “be in culture”: as our world moves so fast, so does culture, and it is the same for the continuous evolution of our Purpose work. Whilst our Purpose stays the same, we constantly discuss and work on the nuances and the way in which culture shifts. We expect you to have energy and enthusiasm in wanting to deep dive into this as a part of your daily job
- Purpose & Service, Personal Mastery, Consumer Love: all Standards of Leadership will play a role in this job, but these are the three that will make you the ideal candidate for this job
EXPERIENCE REQUIRED
Essential
- Proven experience within a marketing and communications role (and/or brand innovations), within an FMCG (or similar) setting
- Experience with excel, PowerPoint, digital and social media platforms, AI and Unilever finance
- Have worked with global agencies and leading projects
- Experience as project lead across business functions
- Global Market management experience
- Partnership management experience
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Desirable
- Previous experience working on a Brands Social impact
- Experience working with partners e.g., NGO, corporate and media partners
- Previous experience within health, mental health, youth or adolescent settings.
- Experience working with health experts and academics.
SKILLS REQUIRED
- Project management: be able to manage and allocate budgets, time management, attention to detail, manage creative, media and digital agencies and partners such as academics, be able to work on multiple projects at one time
- Influences stakeholders effectively across a matrix organisation both internal and external
- Leads cross-category strategic projects and drives execution with excellence
- Communication skills: excellent written and verbal
- Thrives in ambiguity and demonstrates a proactive, ownership mindset
- Marketing knowledge with some level of creativity
- Demonstrates strong strategic thinking & analytical skills to help set strategy, measure progress, justify spends and refine efforts based on data and learnings
WHAT WE OFFER
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com).
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