BBC Studios
Global Head of Brand Activation, Bluey
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JOB DETAILS
JOB BAND: F
CONTRACT TYPE: Full-time Perm
DEPARTMENT: BBC Studios
LOCATION: London
PROPOSED SALARY RANGE: Up to £72,000-£83,000 + London Weighting (£5,441) depending on relevant skills, knowledge, and experience. The expected salary range for this role reflects internal benchmarking and external market insights.
BONUS: 25% OTE
About BBC Studios
A globally renowned media company borne of the BBC. We make and distribute the world’s most sought-after TV, audio, and digital content.
Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for people all around the world.
WHY JOIN THE TEAM?
Bluey is one of the biggest and fastest-growing pre-school brands in the world, one of the most watched TV shows, and a popular culture phenomenon. Kids and adults alike are in love with the show, which has led to the brand achieving status as a +$1bn retail sales success.
We don’t just have fans; we have super fans, and some of those are people we all know and love, whether it is Ryan Reynolds, Kylie Minogue, or even The Jonas Brothers.
Bluey continues to grow beyond the TV screen and at retail, bringing new experiences to fans around the world – with immersive experiences across the US, Bluey presence at CBeebies Land in the UK, and Bluey’s World immersive experience in Brisbane.
Bluey was brought to the world seven years ago, and our mission now is to build brand strength and commercial success.
Your Key Responsibilities And Impact
- Develop and execute the global annual brand plan, translating franchise strategy into impactful marketing initiatives that drive brand growth and commercial success.
- Partner with the VP, Global Brand Director, and cross-functional teams to maximize revenue opportunities across brands, licensing, content, and key consumer moments.
- Champion an insight-led approach, leveraging audience, consumer, market, and retail data to inform strategy, activation, and decision-making.
- Lead B2B and trade marketing activations, collaborating with stakeholders and product teams to drive awareness, consideration, and purchase intent.
- Build strong relationships with regional and local teams to ensure global brand consistency while enabling effective local market execution.
- Act as the Bluey brand expert and guardian, clearly articulating brand DNA, audience segmentation, identity, architecture, and purpose across all touchpoints.
- Drive creative innovation by identifying new opportunities, consumer trends, and activation approaches that evolve the brand while remaining true to its core values.
- Deliver integrated global marketing campaigns, overseeing strategy, briefs, creative development, media planning, partnerships, asset creation, and campaign compliance.
- Use performance data, insights, and post-campaign evaluations to optimize marketing effectiveness, maximize return on investment, and inform future activity.
- Lead collaboration with editorial, product, digital, and external partners to create compelling campaigns, experiences, and partnerships that support brand and business objectives.
- Manage and develop high-performing teams by setting priorities, allocating resources effectively, fostering innovation, and creating a culture of accountability and continuous learning.
- Build strong stakeholder relationships, champion BBC values and diversity principles, and simplify plans and communications to drive alignment, clarity, and successful delivery.
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Your Skills And Experience
ESSENTIAL CRITERIA:
- A record of strategic, commercial, and creative success gained at a senior level.
- Demonstrates the management and development of consumer brands, using advanced marketing techniques.
- A best-in-class leader in working collaboratively across every commercial touchpoint in a business to drive growth and success of an entertainment brand.
- Measurable success in developing and executing brand-led and content-led marketing campaigns.
- Experience in rallying teams behind a common vision.
Desired Not Required
- Understanding of competitive landscape and able to react accordingly to maintain competitive edge.
- An expert in relationship management and negotiation.
- A creative mind to deliver impactful global brand campaigns and brand growth plans, as well as creativity in overcoming barriers.
- Demonstration of knowledge of qualitative and quantitative research techniques & understanding of what data is suitable to form the genesis of a campaign brief and guides the team.
- Excellent communication skills across all organizational levels.
- A motivational and supportive team leader.
- An embracer and instigator of change.
- Self-reliant, resilient, and proactive. Able to manage self and others within a complex matrix environment with shared responsibilities across the BBC.
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NEXT STEPS
We appreciate your interest in this position and understand how important this opportunity is to you. Due to the high volume of interest, we may need to close the application period earlier than anticipated. This step is necessary to ensure we can provide a high level of attention and service to all applicants. Thank you for your understanding.
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Disclaimer
This job description is a written statement of the essential characteristics of the job, with its principal accountabilities, incorporating a note of the skills, knowledge, and experience required for a satisfactory level of performance. This is not intended to be a complete, detailed account of all aspects of the duties involved.
Please note: If you were to be offered this role, the BBC will conduct Employment screening checks which include Reference checks; Eligibility to work checks; and if applicable to the role, Safeguarding and Adverse media/Social media checks. Any offer made is conditional on these checks being satisfactory.
Before your start date, you may need to disclose any unspent convictions or police charges, in line with our Recruitment policy. This allows us to discuss any support you may need and assess any risks. Failure to disclose may result in the withdrawal of your offer.
We are unable to accept applications via CV and only applications made online will be considered. Please click on the APPLY NOW button to proceed with your application.
Redeployment
The BBC is committed to redeploying employees seeking suitable alternative employment within the BBC, and they will be given priority consideration ahead of other applicants. Priority consideration means for those employees seeking redeployment, their application will be considered alongside anyone else at risk of redundancy, prior to any individuals being considered who are not at risk.
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