SANCTUM
Global Head of Content & Talent
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Global Head of Content & Talent
Location: London, UK | Amsterdam, Netherlands | Dubai, UAE | NYC, USA
Reports to: CEO / Founder
Salary: £35,000–£45,000 (or local equivalent, depending on market)
About SANCTUM
SANCTUM is a global mindful movement brand redefining how people move, connect and feel.
Blending movement, breathwork and music into immersive experiences, SANCTUM exists to improve physical, mental and emotional wellbeing through human connection. From weekly classes and luxury hotel residencies to corporate experiences, retreats and large-scale festivals, we are building the world's leading communal wellness platform.
As we continue our international expansion, we're looking for an exceptional leader to shape the future of our content, education and global talent community.
The Opportunity
The Global Head of Content & Talent is responsible for defining, protecting and evolving the quality of the SANCTUM experience worldwide.
This role owns Sanctum's global content strategy, Guide development philosophy and Academy, ensuring every experience delivers the same exceptional quality while creating the systems required to scale internationally.
Working closely with Operations and the Leadership Team, you will oversee our global Guide community while designing the education, certification and quality assurance frameworks that will support the next stage of Sanctum's growth.
This is both an operational leadership role and a strategic build role.
Approximately 60% of your time will focus on supporting today's global Guide community and Academy, while 40% will be dedicated to building the systems, certification models and education platform that will enable Sanctum to scale over the coming years.
Key Responsibilities
Global Content Strategy
Own the evolution and consistency of the SANCTUM experience worldwide.
Responsibilities include:
- Leading the development of new class content and programming
- Driving ongoing innovation within the Sanctum methodology
- Defining and maintaining global teaching standards
- Managing Guide communications relating to content updates
- Coordinating the rollout of new content across markets
- Ensuring every experience reflects the Sanctum brand and methodology
- Collaborating with the Leadership Team to evolve the product offering
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Sanctum Academy & Education
Lead the strategic direction and long-term development of the Sanctum Academy.
Current responsibilities include:
- Academy curriculum
- Certification standards
- Training frameworks
- Assessment processes
- Academy planning and delivery
- Ongoing Guide education
Future responsibilities include:
- Building a scalable education platform
- Developing accredited training programmes
- Creating relationships with education and accreditation partners
- Designing paid certification pathways
- Positioning the Academy as both an internal training function and a future revenue stream
Global Guide Performance & Leadership
Develop a world-class global Guide community.
Responsibilities include:
- Performance reviews
- Coaching and development
- Career planning
- Guide wellbeing and engagement
- Performance management
- Succession planning
- Building a strong culture of excellence and accountability
Master Guide Leadership
Lead and develop Sanctum's global Master Guide community.
Responsibilities include:
- Coaching and mentoring
- Professional development
- Performance management
- International deployment planning
- Personal brand development
- Cross-market collaboration
- Supporting Master Guides as ambassadors of the SANCTUM brand
Talent Planning & Workforce Strategy
Partner closely with Operations to ensure the right talent is available across every market.
Responsibilities include:
- Global Guide capacity planning
- Recruitment forecasting
- Workforce planning
- Succession planning
- Guide pipeline development
- Resource planning across B2B and B2C experiences
- Advising Operations on future talent needs
Future Talent Strategy & Global Scale
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Design the systems that will enable SANCTUM to scale globally without compromising quality.
Areas of focus include:
Guide Framework
- Defining career pathways
- Leadership progression
- Development standards
- Evolution of Sanctum's two-tier Guide model
Certification & Licensing
- Developing scalable certification programmes
- Licensing frameworks for partner markets
- Global teaching standards
Quality Assurance
- Assessment frameworks
- Quality monitoring
- Coaching systems
- Consistent experience across every market
Global Scale
Build the infrastructure required to support hundreds—and ultimately thousands—of certified SANCTUM Guides worldwide, including:
- Digital learning systems
- Certification pathways
- Assessment frameworks
- Partner training programmes
- Governance and quality assurance processes
Success Measures
Today
- Consistent Guide quality globally
- High Guide engagement and retention
- Successful Academy delivery
- Outstanding client satisfaction
- Continuous evolution of Sanctum content
- Strong Master Guide performance
- Effective talent planning
Tomorrow
- Launch of the next-generation Sanctum Academy
- Accredited education programmes
- Scalable certification and licensing frameworks
- Robust quality assurance systems
- Education established as a strategic revenue stream
- A global ecosystem capable of supporting hundreds—and ultimately thousands—of certified SANCTUM Guides
Who You Are
You are an exceptional coach, educator and leader with a passion for movement, human performance and building high-performing communities.
You combine creativity with operational excellence, thrive in fast-growing environments and are excited by the opportunity to help shape the future of a globally recognised wellness brand.
If you're passionate about developing people, building world-class education and creating experiences that genuinely change lives, we'd love to hear from you.
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