Lead Content & Cultural Relevance

• Own the global social editorial and cultural calendar across all brands.
• Identify emerging trends, platform behaviors, and cultural moments that create opportunities for the brands to participate authentically.
• Develop repeatable social content franchises and formats that build audience engagement and long-term brand affinity.
• Champion experimentation with new formats, technologies, and platform features.
• Inspire a social-first mindset across the organisation, ensuring content leads the conversation.

Build & Lead the Global Social Content Studio

• Build and scale a best-in-class global Social Content Studio supporting the De’Longhi Group portfolio, including De’Longhi, Kenwood, Braun, and Nutribullet.
• Develop engaging, platform-native social content across short-form video, photography, motion graphics, static assets, and UGC, designed specifically for social platforms.
• Create and manage a central content library, enabling markets to easily access, adapt, and localise high-performing social assets.
• Develop an agile production model across hi-fi and low fi/UGC content that combines in-house expertise with a trusted network of freelance creatives, videographers, photographers, editors, designers, and specialist production partners to deliver content at speed and scale.
• Continuously evolve production workflows, tools, and ways of working to improve speed, creativity, scalability, and operational excellence.
• Foster a collaborative, high-performance culture that encourages innovation, experimentation, and continuous improvement across the global content function.

Drive Creative Excellence

• Set the global benchmark for creative excellence in social content.
• Develop global creative principles, playbooks, and best practices for markets.
• Ensure content is culturally relevant, platform-native, and optimised for discovery, engagement, and sharing.
• Continuously raise creative standards across the organisation through inspiration, coaching, and quality assurance.
• Encourage innovation, experimentation, and continuous improvement across all content produced.

Governance & Capability

• Establish global governance, frameworks, and ways of working for social content creation.
• Develop briefing processes, editorial planning frameworks, and content production standards.
• Create toolkits and playbooks that enable consistent execution across all markets.
• Build social content capabilities across global and local teams through coaching, mentoring, and training.
• Partner closely with regional Social leaders to ensure global strategies are successfully adapted for local audiences.

Performance & Optimisation

• Define the global measurement framework for social content performance.
• Monitor engagement, watch time, completion rates, saves, shares, organic reach, content adoption, and earned impact.
• Use audience insights and platform analytics to optimise creative performance.
• Share learnings, trends, and recommendations with senior stakeholders and markets to drive continuous improvement.
• Good working knowledge of paid social media and the right content to drive attention, traction, and sales.

Success Measures

• Establish a best-in-class global social content capability supporting all De’Longhi Group brands.
• Increase organic reach, engagement, and audience growth across all brands as well as high traction through funnel in paid social media.
• Deliver high-performing, scalable UGC and social-first content adopted across international markets.
• Improve production efficiency, speed, and creative quality.
• Increase global content adoption and localisation by markets.
• Strengthen cultural relevance and earned attention across key platforms.
• Drive measurable contribution of social content to brand equity, advocacy, and commercial performance.

Ideal Experience

• Proven experience leading social content, editorial, or digital content functions within global consumer, lifestyle, technology, or FMCG brands.
• Proven experience developing and executing global social content strategies across multiple brands and international markets.
• Demonstrated success building and leading high-performing global teams responsible for social content strategy, editorial planning, and content production.
• Deep expertise in platform-native social content, UGC, editorial strategy, and digital culture, with a strong understanding of TikTok, Instagram, YouTube, Pinterest, and emerging social platforms.
• Experience establishing and scaling global content studios or agile production models, combining in-house capabilities with external freelance creative networks.
• Proven ability to develop content strategies that drive measurable growth in organic reach, engagement, advocacy, and brand relevance.
• Strong understanding of social platform algorithms, audience behaviours, content optimisation, and performance measurement.
• Experience managing creative agencies, production partners, and external suppliers across multiple international markets.
• Exceptional leadership, communication, and stakeholder management skills, with the ability to influence senior leaders across Brand, Marketing, PR, Media, E-commerce, and regional teams.
• Commercially minded, with the ability to connect social content investment to measurable business outcomes and long-term brand growth.