Ipsos
Global Head of Syndicated Products
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Global Head of Syndicated Products - Audience Measurement
Make Your Mark at Ipsos
Ipsos is seeking a visionary and strategic leader to serve as the Global Head of Syndicated Products. As the Global Product Owner, you will be primarily responsible for helping to shape the long-term vision and strategic roadmap for our syndicated offerings. This is a high-impact leadership role focused on the growth, evolution, and monetisation of Ipsos's entire syndicated product portfolio.
As a "builder" and a "strategist", you will:
- Turn commercial white spaces into monetisable data products.
- Lead through influence in matrix environments.
- Align syndicated offers with the evolving needs of media owners, agencies, and global brands.
Why This Role?
This opportunity provides you with a platform to:
- Set a Product Portfolio Strategy & Vision.
- Influence new product development.
- Drive commercial growth, including P&L influence.
- Lead and inspire indirect teams across Research, Operations, Sales, and Marketing to execute the product roadmap.
- Act as the primary global advocate for Ipsos’s syndicated capabilities.
About the Role
This position sits within Ipsos’s global audience measurement team.
Ipsos Global Influentials (IGI) is a leading survey that provides an understanding of the motivations, desires, and behaviours of decision-makers, leading spenders, and trendsetters who influence markets globally.
Key Features of IGI:
- Global reach: Tracks adults in the top 20% of income and business leaders across 40+ markets.
- Diverse tracking: Monitors media usage, wealth, business decisions, personal spending, and attitudes across numerous categories.
- Real-time insights: Enables organisations to recognise and act on life changes and emerging global trends.
- Actionable solutions: Positions IGI as a rich, agile, and impactful tool to engage hard-to-reach audiences with compelling brand messaging.
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Key Responsibilities
Product Portfolio Strategy & Vision
- Portfolio Oversight: Provide strategic guidance to ensure existing syndicated offers (IGI, GameTrack, StatEx) grow and evolve alongside market demands.
- Long-Term Roadmap: Develop a compelling strategic vision for the overall syndicated business, ensuring alignment with broader company goals.
- New Product Development (NPT): Lead full-cycle ideation, packaging, and commercialisation of data-driven offerings.
Commercial Growth & Impact
- Revenue Expansion: Collaborate with Global Commercial leads to onboard new clients and drive revenue growth across the portfolio.
- P&L Influence: Although without direct financial authority, you will shape the global commercial success of key products and guide regional leadership to meet growth targets.
- Monetisation & ROI: Innovate mechanisms for monetising datasets within media and brand strategies, ensuring maximum value and return.
Matrix Leadership & Operations
- Cross-functional Coordination: Inspire Research, Operations, Sales, and Marketing teams to align and execute roadmap priorities.
- Stakeholder Engagement: Foster partnerships with senior leaders, internal managers, and industry collaborators.
- Ambassador for Ipsos: Champion our syndicated capabilities internally and externally, communicating their value to technical teams, colleagues, clients, and executives.
About You
Ipsos is looking for a passionate business leader with:
- Syndicated Data Mastery – Proven expertise in media/advertising, particularly in the utilisation of syndicated datasets.
- Matrix Leadership – Ability to drive through influence rather than direct authority, creating a cohesive, global collaboration.
- Data-Driven Strategy – Analytical aptitude to ride complex research and financial data into business strategy.
- Product-Building Expertise – Track record of inventing and scaling successful new offerings.
- Commercial Acumen – Strategic clarity, financial intuition, and the ability to capitalise on global opportunities.
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Benefits at Ipsos
We offer a comprehensive benefits package, optimised to support your ambitions:
-
Work-Life Balance:
- 25 annual leave days.
- Flexible working options with a hybrid model requiring 3 days in-office per week.
- Formal consultations considered on request regarding flexible arrangements.
-
Security & Wellbeing:
- Pension contributions.
- Income protection & life assurance.
-
Health & Development:
- Structured professional training & development.
- Health and wellness programmes.
- Financial benefits targeted at career progression.
We are profoundly committed to inclusivity and ensuring an equitable, positive working environment.
- Certified as a Level 2 Disability Confident Employer, supporting neurodiverse, disabled, and excluded talent.
- Equitable policies that welcome diversity of thought, experience, and identity, ensuring we better understand and solve our clients’ challenges.
About Us
Ipsos is one of the world’s largest research firms—the only competitor primarily managed by researchers. Since 2023, we’ve been ranked #1 in full-service market research for four successive years.
Our Expertise:
- 90 global markets connecting expertise in data, methodology, and fieldwork.
- 75+ bespoke solutions created by our teams structured as thematic and technical specialists.
- Servicing 5,000+ clients across multiple industries, delivering cutting-edge insights and actionable data.
Our focus—converting research into results—ensures our clients achieve their commercial goals and industry leaders surpass expectations.
Join Ipsos: Help build the best data enterprise to solve today’s most challenging problems.
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