coty
Global In-Store Experience Senior Manager
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RESPONSIBILITIES
As Global In-Store VM Senior Manager, you will play a pivotal part in shaping the future of in-store experiences for Coty CB Color Cosmetics brands, within the Global In-store Excellence team.
This role will be at the forefront of leading in-store experiences for our brand. This role demands a strategic approach, combining creative innovation with a deep understanding of retail trends, shopper behaviour, and the retailer’s landscape. You will collaborate closely with cross-functional teams to ensure that every aspect of the store experience aligns with broader brand strategies and market needs. This position requires a creative mindset, strong project management skills, and agility.
YOUR MAIN FOCUS
In-Store Experience
- Translate brand strategy and product innovation launches into clear, executable global merchandising guidelines for permanent and temporary retail environments;
- Design and develop permanent in-store fixtures, and visual merchandising elements that maximize brand expression and are rooted in shopper insights while also considering retailers and competitive environment, for an optimized store experience and ROI;
- Stay ahead of retail trends and the competitive environment to create stand out and ROI driven in-store solutions;
- Print production knowledge.
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Cross-Functional Collaboration & Communication
- Create strong written and verbal briefs that effectively communicate project objectives, requirements, and expectations, incorporating insights from cross-functional teams;
- Provide strategic retail and in-store expertise to guide and influence global brands and creative teams in the development of campaigns and distinctive assets;
- Collaborate with global cross-functional teams to advise on global guidelines adaptation to local specificities;
- Work closely with internal teams and external agencies to maintain feedback loops and ensure alignment from design to execution, supporting the strategic direction.
YOU ARE A COTY FIT
You are a proactive, solution-oriented professional, passionate, and have an ability to multitask. As an experienced In-Store / Retail Design / Visual Merchandising expert, you have a blend of creativity and strategic thinking with excellent organization and prioritization skills. You thrive from working in a fast-paced, diverse, and international environment, and are hungry to drive change in our industry. In addition to these key traits, you:
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- 10 years of relevant VM experience, preferably in beauty with a Local Market and/or Global experience
- University degree / Business School / Creative background
- Strong project management skills with the ability to manage multiple projects in a fast-paced, multi-stakeholders’ environment
- Business-oriented, creative thinker, proactive, detail and solution oriented, with a strong retail mindset (able to balance aesthetic excellence with commercial needs) and a cost-conscious approach
- Good understanding of retailers, shoppers, competitors, and trends to contribute to the evolution and adaptation of brand guidelines
- Strong communicator & presentation skills, both written & verbal
- Capability to remain calm under pressure in a changing environment and to manage unexpected challenges
- Very strong knowledge/skills of Excel, PowerPoint, Outlook
- 2D & 3D Technical design skills are essential: Photoshop, Illustrator, InDesign, SketchUp (or similar)
- Budget management experience
- Fluency in English
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