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Global Influencer Lead
Fixed Term Contract for 1 year to cover maternity leave
Location: London, UK (Global Social Officina)
Reporting to: Global Head of Earned Media
Direct Reports: 1 FTE (Global Influencer & Creator Manager/Executive)
Closing Date - 13th July 2026
About the Role
De’Longhi Group is building one of the world’s most culturally relevant home appliance brands by creating ideas, partnerships and content that people genuinely want to talk about.
The Global Influencer Lead will define and scale our global influencer and creator ecosystem across De’Longhi Group brands. This is not a traditional influencer marketing role. This is a leadership position responsible for building a global creator model that drives earned media, cultural relevance, social growth and commercial impact.
You will establish the global vision, operating model, governance and strategic partnerships that enable local markets to execute best-in-class creator marketing while ensuring our biggest campaigns become global cultural moments. This role sits within the Global Earned Media team based in the London Social Hub.
What You’ll Own
Global Influencer Strategy
- Build and lead the global influencer strategy across all De’Longhi Group brands.
- Create a long-term creator ecosystem spanning celebrities, macro, mid-tier, micro creators, ambassadors and affiliates.
- Develop influencer strategies that support major product launches, cultural moments and always-on storytelling.
- Build annual creator roadmaps aligned with business priorities.
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Agency relationships and RFPs
- Global playbooks
- Agency standards
- Measurement and reporting
Lead and develop one direct report.
- Create clear ways of working, prioritisation and capability development while building a high-performing creator function.
- Develop robust measurement demonstrating commercial impact.
- Elevated De’Longhi Group as a creator-first brand.
Experience
We’re looking for someone who has:
- Proven experience leading influencer marketing at global brand or agency level.
- Experience building international creator programmes across multiple markets.
- Strong understanding of creator economy trends.
- Experience working with celebrity talent.
- Proven agency management experience.
- Experience negotiating complex partnerships.
- Experience managing global budgets.
- Strong commercial and analytical capability.
- Experience with affiliate marketing and TikTok Shop.
- Excellent stakeholder management skills.
- Experience leading teams.
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Skills
- Strategic thinking
- Cultural intelligence
- Creative judgement
- Negotiation
- Commercial acumen
- Leadership
- Influencer marketing expertise
- Data-driven decision making
- Communication
- Project leadership
- Relationship building
- Presentation skills
Why join us?
You’ll help shape one of the world’s fastest-growing global social organisations, building creator programmes that make De’Longhi Group brands culturally relevant and commercially successful. This is an opportunity to define the future of influencer marketing for a global business operating across nearly 30 markets, creating campaigns that people don’t just see-they talk about.
About us
De’Longhi Group is home to the De'Longhi, Kenwood and Braun household brands — all pioneering kitchen and home appliance brands that are internationally recognised and respected. Headquartered in Treviso, Italy, the Group operates in more than 30 countries worldwide.
The location
This role is based at our newly established Social Media Hub in Farringdon, London. We operate a flexible hybrid working model, typically three days in the office and two at home. Regular travel to Italy is expected, with occasional additional international travel.
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