Haleon
Global Investment Effectiveness Programme Manager
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Investment Effectiveness Programme Manager
About Haleon
Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved—and are now entering an exciting new chapter: one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands, including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum®, lead in resilient and growing categories. Our success stems from combining deep human understanding with trusted science.
Driven by our Win as One strategy, we embed our purpose—"to deliver better everyday health with humanity"—at the core of everything we do. This vision unites us, inspires us, and challenges you to be better every day within our agile, performance-focused culture.
About the Role
As the Investment Effectiveness Programme Manager, you will be a key contributor in the CBIA Performance & Effectiveness team, reporting directly to the Global Investment Effectiveness Director. This role focuses on managing and innovating Marketing Mix Modelling (MMM) within the Consumer & Business Insights & Analytics (CBIA) organisation as part of Forge360.
Key responsibilities include:
- Overseeing a centralised, global MMM workstream leveraging data infrastructure, standardised processes, and advanced modelling to deliver performance insights and investment optimisation.
- Providing SME guidance to global, OU (operating units), and local teams while supporting cross-functional collaboration to ensure successful MMM execution and adoption.
- Facilitating the end-to-end process, from data discovery to results delivery, and integrating MMM insights and tools into media and marketing planning across the organisation.
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A core focus of the role is driving organisational capability built on MMM capabilities, ensuring stakeholders understand —and utilise—its value.
Role Responsibilities
MMM Programme Coordination
- Supports the end-to-end set-up and delivery of each quarterly MMM cycle, including aligning data requirements, deadlines, and scope with stakeholders.
- Coordinates with modelling vendors and offshore teams on resourcing and scheduling timelines.
Continuous Improvement & Core Programme Development
- Organises end-of-cycle reviews, collaborates with Data & Tech teams on data automation, and develops new data products.
- Tests new variables/approaches within modelling frameworks and enhances delivery tools, dashboards, and vendor/offshore upskilling.
Driving Effectiveness via MMM Insights & Value-Delivery
- Works with local and global stakeholders to address key business questions using core MMM programmes or ad hoc pilots.
- Leverages MMM output to deliver annual cross-market and brand meta-analyses, and provides quarterly reports and newsletter updates.
Promoting MMM Uptake & Usage
- Initiates training programmes on MMM fundamentals, results, and tool usage for OU and other teams.
- Facilitates knowledge transfer via ‘community of experts’ forums and ad hoc consultancy advice.
Change Management & Collaboration
- Partners with Data & Technology, Global Marketing Excellence, and OU/Category teams to ensure impact and actionability of results.
Qualifications
Basic Qualifications
- Proven expertise in applying analytical frameworks to answer business questions and providing actionable recommendations—preferably within MMM.
- Deep knowledge of analytical practices and methodologies applicable to the Consumer Goods (FMCG) or Consumer Healthcare industries.
- Strong hands-on familiarity with syndicated data measures, attributes, and diverse data landscapes, including experience with business intelligence and analytics.
- Demonstrated ability to prioritise and manage multiple projects under tight deadlines, with strong coordination and project management skills.
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Preferred Qualifications
- Previous experience with syndicated data providers (e.g., Nielsen/Circana/IQVIA) or other third-party vendors for MMM/App promotion.
Additional Notes
- Job Posting End Date: 2026-07-07 (Exhibits Haleon’s commitment to direct communication and fair hiring.)
- Equal Opportunities: Haleon values inclusivity and actively promotes an environment where diverse backgrounds and views are invited, respected, and empowered.
Equal Opportunities Policy
Haleon is committed to serving the global community through a representative and inclusive workplace. All employees should feel belonging. During the recruitment process, some personal information may be requested, though completion is voluntary. Details are used to meet regulatory and inclusion objectives, ensuring programs are accessible to all employees.
Request for Adjustments or Accommodations
If you require reasonable adjustments to participate in Haleon’s recruitment process, please notify your recruiter of specific needs. Haleon will provide confidential accommodations throughout the process.
Note to Candidates
- Haleon’s recruitment team will only contact you via Haleon emails ending in @haleon.com.
- If unsure about an outreach, contact Haleon directly.
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