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Thermo Fisher Scientific

Global Market Development Manager - Fixed Term 12 months

Basingstoke
Posted 20 days ago
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Global Market Development Manager - Fixed Term 12 months

Job Title: Market Development Manager

Work Schedule

  • Standard Office Hours: 40 hours per week

Environment

  • Location: Office (hybrid/domestic and international travel ~25%)

About the Role

The Market Development Manager is responsible for driving global, customer-focused marketing strategies that support Microbiology Division’s strategic priorities and revenue goals. You will:

  • Develop and execute annual customer campaigns for key target audiences
  • Translate portfolio and go-to-market strategies into high-impact global marketing programs

Working in a highly matrixed environment, you will collaborate closely with:

  • Product Management
  • E-business
  • Sales
  • Regional Marketing Teams

To achieve:

  • Define customer-centric value propositions
  • Drive demand generation
  • Ensure regional adoption of global strategies

Key Responsibilities

Global Campaign Strategy & Execution

  • Lead integrated, customer-focused global marketing campaigns that drive:
    • Pipeline creation
    • Customer acquisition
    • Portfolio growth
  • Define target audiences and personas, developing differentiated value propositions and content strategies aligned with customer needs and buying journeys
  • Own campaign architecture across content, channels, and touchpoints to ensure:
    • Cohesive and optimised customer experience
    • Effective localisation and execution in partnership with regional marketing teams
  • Extend global campaigns into sales activation initiatives

Customer Journey, Demand Generation & Digital Excellence

  • Partner with e-business to optimise:
    • Channel mix
    • Digital performance
    • Campaign effectiveness
  • Improve lead quality and conversion through:
    • Optimised marketing automation programs (MAPs)
    • Web UX enhancements
    • Application/workflow-based content
  • Leverage digital analytics, marketing automation, and CRM insights to:
    • Assess campaign performance
    • Improve lead nurturing
    • Increase funnel conversion
  • Continuously refine content, targeting, and activation strategies using campaign performance data

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Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Go-to-Market Strategy & Market Expansion

  • Support go-to-market strategies for:
    • Existing portfolios
    • New product launches
    • Ensure alignment between product positioning, customer needs, and marketing execution
  • Analyse:
    • Market trends
    • Customer insights
    • Competitive dynamics
    • Identify new growth opportunities (e.g., new regions, adjacent markets, applications)
  • Enhance market opportunity definitions (addressable vs. non-addressable) and shape strategies for expansion
  • Gather and synthesise:
    • Customer feedback
    • Field feedback
  • Inform product development and improve market fit
  • Communicate insights clearly to internal stakeholders

Stakeholder Partnership & Cross-Functional Collaboration

  • Build strong partnerships with:
    • Cross-functional teams
    • Regional stakeholders (e.g., product management, e-business, sales, regional marketing)
  • Align on shared objectives to deliver integrated marketing outcomes
  • Facilitate collaboration across:
    • Global and regional teams
    • Convert strategic priorities into clear, executable marketing plans
  • Balance global consistency with local market needs to drive adoption of global strategies

Performance Metrics, Planning & Reporting

  • Develop and manage:
    • Global marketing plan and calendar
    • Accurate budget planning & monthly OPEX management
  • Define and track KPIs measuring:
    • Campaign success (e.g., pipeline contribution, lead quality, conversion rates)
    • Regional adoption of global strategies
  • Partner with e-business to analyse and report on:
    • Campaign performance
    • Vertical and product-level metrics (e.g., revenue pull-through)
  • Provide regular performance updates and insights using data to inform marketing strategies

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Requirements

Minimum Qualifications & Experience

  • Proven experience in marketing roles with:
    • Applied microbiology / life sciences
    • Microbiology diagnostics marketing (preferred)
  • Demonstrated success leading marketing campaigns in a matrixed organisation, with measurable impact on:
    • Demand generation
    • Growth-focused outcomes
  • Strong experience in partnership with e-business teams, including:
    • Marketing automation platforms
    • Digital analytics
    • CRM integration
  • Excellent written and verbal communication skills, with ability to:
    • Present complex strategies to senior leadership
    • Engage with global stakeholders
  • Strong project management skills and attention to detail, with capacity to:
    • Oversee multiple complex initiatives simultaneously
  • Creative and data-driven approach:
    • Ability to design customer-centric messaging
    • Refine strategies through continuous improvement
  • Experience:
    • Delivering presentations & training for:
      • Sales teams
      • Regional marketing teams
      • Customers
  • Customer and relationship management:
    • Ability to build and maintain relationships with customers and key opinion leaders
  • Technical proficiency:
    • Microsoft Word, Excel, PowerPoint, Outlook
  • Willingness to travel:
    • Domestic and international (~25% of time)
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Skills

Marketing
Demand Generation
Digital Analytics
Project Management
Customer-Centric Design
Communication
Collaboration
Market Analysis
Campaign Execution
Lead Nurturing
CRM Integration
Marketing Automation
Presentation Skills
Relationship Building
Content Strategy
Value Proposition

Location

Basingstoke, England, United Kingdom

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