Ipsen
Global Marketing Director (temporary)
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Global Marketing Director (temporary)
Company: Ipsen Pharma (SAS)
About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.
Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!
For more information, visit us at https://www.ipsen.com/ and follow our latest news on LinkedIn and Instagram.
Job Description:
SUMMARY OF THE POSITION
This role is a maternity cover position.
The Global Marketing Director plays a key role in driving the business forward and supporting the portfolio with a comprehensive range of marketing communications capabilities to effectively launch and promote its portfolio of products throughout the lifecycle. This role will work in close cross-functional collaboration with Medical Affairs, Decision Support and HEOR & Market Access and Pricing, communications as well as key affiliate team members.
MAIN RESPONSIBILITIES
Global Brand Marketing:
- Develops the global brand strategy based on insights and drives the execution of global marketing strategy and initiatives for the product preparing for and driving Global and supporting local market launches
- Develops and implements global commercial/marketing activities such as core branded materials, advisory boards, congress presence, customer engagement plans, segmentation and targeting
- Develops communication plans across the product life cycle and implements communication and omnichannel engagement campaigns, across the marketing mix ensuring timely delivery via KPIs
- Benchmarks against competitors and proposes corrective actions where appropriate
- Continually reviews and consolidates competitive intelligence and customer insights
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Execution of Brand Strategy:
- Ensures close relationship with affiliates and strong understanding of local market dynamics
- Works with partner agencies in driving the core campaign and materials
- Drives local alignment with global brand strategy & initiatives
- Supports affiliate teams with the roll out of global marketing plans and programs
- Works with affiliates to identify key performance drivers and align on priority scenarios
- Develops KPIs to measure impact of global marketing activities
- Tracks functional execution of KPIs to deliver the global brand strategy
- Ensures activities are aligned with procurement process and appropriate budget is allocated, phased and supports key business opportunities
Market Insights and Forecasting:
- Supports the development of the market research plan and acts as the marketing point for identified market research projects
- Develops a deep understanding of the patient journey, identifying appropriate leverage points, potential pain points and deep insights of all stakeholders involved in the patient journey. Quantifies appropriately the opportunities and identifies strategies and activities grounded in the patient journey and driven by insights
- Develops meaningful actionable insights that reflect the needs of all key customer groups
- Supports consolidation, integration and analysis of insights from customers, markets, geographies and competitors
- Monitors the product life cycle landscape to ensure awareness of new insights
- In collaboration with decision support team develops the 5Y and long-range plan forecasts
- Develops in collaboration with finance and decision support monthly business performance reporting grounded in insights and communicated with strong business acumen
Cross Functional Collaboration:
- Ensures strong cross functional engagement and collaboration with all members of the Global Brand Team in the development and implementation of global programs and activities
- Proactively seeks affiliate engagement and the sharing of best practices across the organisation
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KNOWLEDGE, ABILITIES & EXPERIENCE
Education / Certifications:
- Degree-level education, ideally in life sciences or in business studies
Experience:
- Minimum of 7 years’ experience in the pharmaceutical or biopharmaceutical industry in a marketing role with experience of specialty care products in rare diseases
- Global marketing experience and in-country marketing experience in one of the top 5 European markets (UK, France, Germany, Spain, Italy) or in North America (US, Canada)
- Proven track record of marketing across multiple stages of a products life cycle
- Successful Global launch experience in speciality and/or rare disease, preferably in the specific therapeutic area
Languages:
- Fluent English is compulsory
Ethics and Compliance:
- Complies with Company guidelines and country/industry standards on ethics and compliance
- Ensures strong compliance and adherence to all Ipsen SOPs and aligned to the global brand strategy
- Acts as a role model for ethical behaviour
More Information
This role is a maternity cover position, starting in September 2026 for 7 months. #LI-Hybrid
Nous nous engageons à créer un lieu de travail où chacun se sent écouté, valorisé et soutenu, où nous incarnons « The Real Us*. La valeur que nous accordons aux différentes perspectives et expériences motive notre engagement en faveur de l'inclusion et de l'égalité des chances. Lorsque nous intégrons des modes de pensée diversifiés, nous prenons des décisions plus réfléchies et découvrons des solutions plus innovantes. Ensemble, nous nous efforçons de mieux comprendre les communautés que nous servons. Cela signifie que nous voulons également vous aider à donner le meilleur de vous-même lorsque vous postulez à un poste chez nous. Si vous avez besoin d'aménagements ou d'aide pendant le processus de candidature, veuillez en informer l'équipe de recrutement. Ces informations seront traitées avec soin et n'auront aucune incidence sur le résultat de votre candidature. *Soyons nous-même
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