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About Us
OpenSolar was founded in 2017 by global pioneers in solar software - Andrew Birch and Adam Pryor. OpenSolar exists to accelerate the adoption of solar and renewable energy globally. We provide the world's clean energy professionals with an end-to-end digital design, sales and management software to grow their businesses, free of charge.
OpenSolar is driven by its mission to accelerate the adoption of solar for a world powered by sunshine by 2050. We stay focused on our mission by obsessing over the experience of our end users, being open and honest, solving problems through careful and deliberate design, and by keeping things simple.
OpenSolar is a truly global organization with our team spread across 16 countries and our user base spread over 185+ countries. Find out more about our world class crew here: https://www.opensolar.com/about
At OpenSolar, we are dedicated to cultivating a workplace that celebrates diversity and promotes inclusivity. Our goal is to build a team that is reflective of the communities we serve, recognising that diversity brings strength and richness to our organisation. We believe that everyone should feel empowered to bring their authentic selves to work and we are committed to creating an environment where all employees are valued, respected, and supported. We actively seek to attract and retain a talented workforce that represents the breadth of our society. We provide equal opportunities for everyone to thrive and advance in their careers, enabling them to achieve their full potential.
This is your opportunity to be part of the clean energy movement, creating a lasting impact on the world. All while being part of a passionate, fun, and highly collaborative team.
The Role
We're looking for someone who is equally comfortable developing marketing strategy and rolling up their sleeves to execute campaigns. As Global Marketing Lead, you'll lead integrated marketing strategy and execution across the UK, Europe and South Africa, while also owning OpenSolar's global marketing campaigns, including product launches, brand campaigns and strategic initiatives delivered across multiple regions. You'll play a key role in driving installer engagement, product adoption and partner value through integrated marketing campaigns.
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You'll lead a team of three global content, creative and social media specialists, ensuring consistent, high-quality marketing execution across all markets. Reporting to the Head of Marketing, a member of the OpenSolar executive team, you'll partner closely with regional marketing leads and cross-functional stakeholders across Product, Product Marketing, Sales, and the Executive Leadership team to deliver integrated campaigns, support strategic partners and strengthen OpenSolar's global brand.
This is a highly collaborative, hands-on role combining strategic planning, people leadership and campaign execution.
What you’ll own
Campaigns, Content & Brand
- Design and execute integrated marketing campaigns across regional and global initiatives, spanning email, web, social, in-product, events and partner channels to drive installer engagement, product adoption and platform monetization.
- Lead a team of three global content, creative and social media specialists, ensuring consistent, high-quality execution across all markets.
- Partner with Product, Product Marketing and Sales to develop go-to-market plans and customer communications for new features and strategic initiatives.
- Create and manage campaign content and assets, including landing pages, blogs, newsletters, press releases and customer communications.
- Measure campaign performance, installer engagement and regional growth, using data and market insights to continuously improve marketing effectiveness.
Partner Marketing
- Oversee the delivery of paid marketing packages across the UK, Europe and South Africa, ensuring high-quality execution and an excellent partner experience.
- Collaborate with finance, manufacturing and distribution partners to develop and execute co-marketing campaigns that grow partner visibility and engagement with solar installers.
Events & PR
- Own OpenSolar's presence at your region’s conferences and industry events, including booth activations, marketing collateral and partner engagement.
- Develop customer advocacy initiatives, including installer testimonials, case studies and success stories.
- Identify and execute regional PR opportunities and award submissions.
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What you’ll need
Skills
- 8+ years of marketing experience, preferably B2B and/or SaaS experience in solar/clean energy
- Proven track record designing and executing integrated marketing campaigns from strategy through delivery in a fast-paced environment.
- Management experience strongly preferred.
- Excellent relationship building skills and the ability to establish trusted, collaborative relationships with partners and internal stakeholders alike.
- Strong ability to self-motivate and innovate without waiting for direction.
- Working knowledge of Canva, CRM (ideally Hubspot), and CMS (WordPress).
What we bring
- A Passionate, Driven, and Highly Collaborative Team: Join a team that is dedicated to making a difference, where collaboration and passion drive our success.
- Mission-Focused Organization with a Well-being-Led Culture: We prioritize both our mission to drive clean energy solutions and the well-being of our team members, fostering a supportive and healthy work environment.
- Diverse, Equitable, and Inclusive Work Environment: We celebrate diversity and inclusivity, creating a workplace where everyone's contributions are valued and respected.
- Professional Development and Support for Your Growth: We invest in your development with opportunities for learning and advancement, supporting your career journey.
- Constant Exposure to New Opportunities: Experience a dynamic work environment where you'll encounter cutting-edge technology solutions and innovative projects.
- Fast-Paced Environment with Leading Technology Solutions: Work at the forefront of the clean energy sector, leveraging state-of-the-art technology to drive impactful change.
- Flexible Leave Options: Enjoy flexibility to manage your life-work priorities with leave options that support your personal and professional well-being.
- Opportunity to Create a Lasting Impact: Be part of the clean energy movement and contribute to a sustainable future, making a meaningful impact on a global scale.
If you’d like to join the OpenSolar mission and think you’re the right fit, please apply via LinkedIn.
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