Global Marketing Manager - Cambridge

We're looking for a commercially minded marketing leader who can build a high-performing global marketing function, align closely with Sales, and deliver measurable business growth. Success in this role will come from a combination of strategic capability, commercial acumen, leadership effectiveness and a data-driven approach to decision-making.

Role Overview

As Global Marketing Manager, you'll partner with the CEO, Sales leaders and key stakeholders across the business to shape and deliver a global marketing strategy that drives revenue growth, strengthens brand position and supports expansion into new markets. You'll use customer insights, market intelligence and performance data to ensure marketing investment generates measurable commercial impact, from pipeline generation through to revenue contribution.

You'll lead and develop a high-performing marketing team while creating strong alignment between Sales and Marketing, ensuring both functions work towards shared growth objectives. Success in the role means building a scalable, data-driven marketing function that increases customer engagement, improves lead conversion, enhances brand visibility and positions Marketing as a key driver of business growth and competitive advantage.

Role Responsibilities Overview

• Accelerate revenue growth through a high-impact global marketing strategy by translating business objectives into marketing programmes that increase market share, customer acquisition and commercial performance across global markets. Success will be measured through revenue contribution, pipeline growth, lead quality, customer acquisition and achievement of strategic growth targets.
• Establish Marketing as a key commercial growth function by ensuring marketing investment is aligned with business priorities and delivers a measurable return. Success will be measured through marketing ROI, contribution to sales pipeline, budget effectiveness and executive confidence in marketing performance.
• Build a scalable, data-driven marketing operation capable of supporting global growth by implementing effective planning, governance, processes and performance management. Success will be measured through operational efficiency, campaign effectiveness, scalability of marketing activities and the quality of business insights provided to senior leadership.
• Increase brand awareness, market influence and competitive positioning by developing a consistent global brand presence and compelling market proposition across all customer touchpoints. Success will be measured through brand recognition, market perception, share of voice, customer engagement and the organisation's positioning within target markets.
• Generate sustainable pipeline and demand growth by delivering integrated, multi-channel marketing programmes that attract, engage and convert target audiences. Success will be measured through qualified lead generation, pipeline value, conversion rates, customer acquisition and revenue outcomes.
• Improve the effectiveness of the customer journey by using customer insights, data and market intelligence to drive customer-centric decision making. Success will be measured through engagement metrics, lead-to-customer conversion, customer experience indicators and overall marketing performance.
• Strengthen alignment between Marketing and Sales to ensure both functions work together to maximise commercial opportunities and accelerate growth. Success will be measured through lead quality, conversion rates, pipeline progression, stakeholder feedback and shared achievement of revenue objectives.
• Develop a high-performing global marketing team by creating a culture of accountability, innovation, collaboration and continuous development. Success will be measured through team capability, employee engagement, retention, succession readiness and achievement of team objectives.
• Lead the adoption of innovation, technology and digital transformation to improve marketing performance, efficiency and personalisation at scale. Success will be measured through technology utilisation, process improvements, campaign effectiveness, productivity gains and successful implementation of new marketing capabilities.
• Provide strategic leadership and insight to senior stakeholders by using data, analytics and market intelligence to support informed decision making and business planning. Success will be measured through the quality of reporting, strategic recommendations adopted, stakeholder alignment and marketing's influence on business strategy.