Charlotte Tilbury Beauty
Global PR Manager
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About Charlotte Tilbury Beauty
Charlotte Tilbury Beauty was founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013. The brand revolutionised the global beauty industry by simplifying makeup applications for everyone via an intuitive, accessible, and giftable range. Over the past decade, it has consistently broken industry records across countries, channels, and product categories, scaling at exceptional pace.
Today, Charlotte Tilbury Beauty remains one of the most influential brands in beauty with a global presence in 50+ markets, powered by over 2,300 employees—our Dream Team—who unite to create magical experiences. The business thrives on innovation, disruptive thinking, collaborative wins, and sharing creativity. As we grow, we seek extraordinary talent to propel our global ambitions and contribute to building legends.
About The Role: Global PR Manager
We’re seeking a creative, passionate, and driven PR Manager who will oversee all global PR initiatives, aligned with our brand strategy. This role will bridge global media engagement—consumer and corporate audiences, macro/powerhouse influencers, and professional makeup artists—reporting directly to our Head of PR.
You’ll collaborate closely with our five Regional PR & Advocacy Teams (North America, UK, EU, APAC, Middle East), developing, executing, and measuring strategic PR plans for:
- Entering new territories
- Launching stores and store experiences
- Introducing new product developments (NPD)
- Forming brand partnerships
- Delivering brand campaigns
As a Global PR Manager, your tasks will include:
Key Responsibilities
- Design global PR strategies with region-specific adaptations to expand brand awareness and authority across targeted audiences.
- Champion and embody the core brand values, aligning cross-departmentally with Sales, Digital, Training & Education, NPD, Global Design, and Marketing to deliver seamless integrated campaigns and relevant content.
- Partner with Marketing to devise and execute high-impact launch campaigns for products and new markets, driving record-breaking traction.
- Develop and implement communication strategies for brand portfolio and new product launches, advancing our key brand pillars and fulfilling set objectives.
- Propose campaign strategies for key NPD activity and major marketing programs.
- Own the planning and utilisation of celebrity and digital influencers, including securing their credibility.
- Project-manage integrated marketing campaigns as required.
- Guide regional teams to consistently meet brand-aligned advocacy standards across major outlets (print, digital, broadcast, and social media), with a focus on ROI and campaign performance.
- Architect the global corporate image strategy for Charlotte Tilbury, positioning the brand as a beauty industry leader.
- Develop campaigns leveraging mega digital influencers and celebrities as part of the brand’s growth plan.
- Lead Corporate Social Responsibility (CSR) initiatives and planning.
- Act as a leader, motivating both internal teams and external agencies to deliver strategic outcomes.
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About You: Key Requirements & Qualities
- Proven global PR experience with real in-house campaign execution experience, complemented by localised strategy expertise.
- Essential: Beauty PR experience in a successful, growth-oriented brand environment.
- Direct or relevant experience collaborating with a global, high-value personality and leveraging their advocacy.
- Effectively devise and implement creative, strategic plans with a proven track record.
- Strong leadership, team management, and cross-team communication skills.
- Ability to performance under pressure and meet tight deadlines while maintaining high standards.
- Highly adaptable with a professional, proactive mindset.
- Must demonstrate excellent organisational skills, meticulous attention to detail, and a results-driven approach.
- Comfortable in the digital landscape, including hands-on experience in working with mega influencers and digital advocacy.
- Adept at managing and balancing multiple stakeholders.
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<notice checkbox> Charlotte Tilbury beauty thrives on an agile and dynamic culture. While our role framework is structured around these ideal requirements, we embrace diverse pathways. If you’ve demonstrated the necessary skills or have a compelling narrative that even slightly diverges from the experience below, we encourage you to apply.
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Why Join Us?
Join our mission-driven team at Charlotte Tilbury Beauty, where we empower every individual in the world to be their absolute best version. We build a future where beauty positive self-expression is attainable for everyone—and inspiring is contagious.
Perks & Benefits
Rich beyond the retail shelf, our offering includes:
- A global hybrid working model with flexible work arrangements that empower you with both location freedom and work-life balance.
- 25 days paid holiday (plus bank holidays) + an extra day to celebrate your birthday.
- Inclusive parental and carer support, tailored to your unique circumstances.
- Relentless financial confidence: pension and life assurance protects your progression and security.
- Limitless wellness benefits including:
- Medicash health plan to support your proactive care.
- Employee Assistance Programs to continuously look after your mental health.
- Regular social & team-building activities.
- In addition, we come with a four-legged friend—two dog-friendly days per month, kindly hosted at our headquarters.
- Exclusive product discounts and gifting to enhance your professional and personal beauty routine.
- Fuel your success with Charlotte Tilbury—in every interaction, project, or aspiration.
Our Commitment to Diversity
At Charlotte Tilbury Beauty, we are more beautifully diverse. Our collaborative teams, product developments, and innovative strategies thrive from varied cultures, backgrounds, and perspectives because they better elevate and contribute to our communities, our customers, and our employees.
If you’d like to dive deeper into our vibrant culture and life at Charlotte Tilbury Beauty, join us on LinkedIn. We can’t wait to meet you!
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