LRQA
Global Responsible Sourcing Marketing Manager
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Job ID: 44122
Location
Birmingham: 1 Trinity Park
Position Category
Marketing
Position Type
Employee Regular
Role Purpose
The Responsible Sourcing Marketing Manager is a senior role with global accountability for marketing LRQA’s responsible sourcing portfolio. Operating independently, the postholder owns the marketing strategy, positioning and messaging for the portfolio – spanning responsible sourcing and social compliance assessments, supply chain due diligence and advisory, worker voice and human rights programmes – and is accountable for translating it into effective campaigns, tactics and the management of the associated budget. The role holder will set direction, make decisions and be measured on the commercial impact of responsible sourcing marketing on a global basis. Success depends on close partnership with responsible sourcing leadership, subject matter experts and the commercial team, working with them to shape compelling propositions and convert market opportunity into pipeline and growth.
Key Responsibilities
- Own the global marketing strategy for LRQA’s responsible sourcing portfolio, taking full accountability for how the portfolio is taken to market and for the commercial outcomes that result.
- Define the positioning and messaging for the responsible sourcing portfolio, translating complex assurance, advisory and data services into clear, differentiated propositions that resonate with target audiences and buyers across sectors and regions.
- Plan, deliver and optimise integrated marketing campaigns and tactics across the buyer journey, working with central marketing functions and regional teams to drive awareness, demand and pipeline for the responsible sourcing portfolio.
- Develop a cohesive strategy across both LRQA and relevant acquired companies (existing and new), creating and implementing brand and marketing integration strategies where relevant.
- Own and manage the responsible sourcing marketing budget, making independent decisions on allocation and prioritisation to maximise return on investment and demonstrable commercial value.
- Act as the senior marketing partner to responsible sourcing leadership, subject matter experts and the commercial team, building strong relationships, aligning marketing activity with business priorities and sales objectives, and influencing at a senior level.
- Maintain a strong understanding of the responsible sourcing market, competitor activity, buyer needs and the evolving regulatory landscape – including forced labour, human rights and supply chain due diligence legislation – using this insight to keep LRQA’s positioning relevant, differentiated and commercially effective.
- Direct the development of compelling content and sales enablement materials, working with subject matter experts to capture technical credibility while ensuring outputs are commercially focused and on-message.
- Define the measurement framework for responsible sourcing marketing, setting clear KPIs, tracking performance against pipeline and revenue contribution, and reporting results and insight to senior stakeholders to inform decision-making.
- Champion the responsible sourcing brand in the market, leveraging LRQA’s standards, accreditations and thought leadership to build credibility and reputation, and represent the portfolio’s marketing interests in wider business and marketing planning.
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Key Health & Safety Responsibilities
- Eliminate or minimise employee exposure to risks by regularly reviewing the health and safety risk register, applying appropriate controls, communicating results of risk assessments, and ensuring health and safety is considered in the planning and execution of all LRQA activities.
- Manage your own, and your team’s, compliance with health and safety rules, instructions, systems and legal requirements to ensure employees are suitably trained and adequate resources are available to work safely.
Number of Direct Reports
0-2
Geographic Area of Impact
Global
Size of Budget
Accountable for the responsible sourcing marketing budget
Key Stakeholders
Responsible sourcing leadership; subject matter experts; commercial and sales teams; global and local marketing teams
Technical / Professional Qualifications / Requirements
- Substantial B2B marketing experience at a senior level, including ownership of strategy, positioning, campaigns and budget for a product, service or portfolio area.
- A strong understanding of responsible sourcing, ESG or supply chain, or proven success marketing complex, technical services, with the ability to quickly build credibility with subject matter experts and senior stakeholders.
- Demonstrable ability to develop positioning and messaging, translating complex propositions into clear, differentiated and commercially compelling narratives for target audiences.
- A track record of planning and delivering integrated, multi-channel campaigns that generate measurable awareness, demand and pipeline.
- A strong commercial and measurement orientation, with experience setting KPIs, tracking marketing’s contribution to pipeline and revenue, and using data to optimise performance and budget.
- The confidence and judgement to work independently and take full accountability for an area, making decisions on strategy, tactics and investment with minimal oversight.
- Excellent communication and stakeholder management skills, with the ability to build trusted relationships and influence responsible sourcing leadership, subject matter experts and commercial colleagues at a senior level.
- Experience marketing responsible sourcing, ESG, sustainability or assurance services within a global or matrixed organisation.
- Experience working closely with sales and commercial teams, including account-based marketing or demand generation in a considered, high-value sales environment.
- Degree-level education in marketing, business or a related field, or equivalent professional experience.
- Familiarity with marketing automation, CRM and analytics tools used to plan, deliver and measure campaigns.
- An awareness of the responsible sourcing and ESG market, buyer behaviours and regulatory landscape, or a willingness to develop this quickly.
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At LRQA, we believe that as a leading Global Leading Assurance and Risk Management Service provider, our talented people are our risk management advantage. We believe the best outcomes come from diverse perspectives, shared ambition and working together with integrity. That's how we build a workplace where everyone can contribute, grow and thrive. Guided by Vision and powered by Expertise, we're united by a shared purpose. If you're driven to make a difference, you'll belong here.
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