Dr. Martens plc
Global Retail Activations & Services Manager
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Global Retail Activations & Services Manager
Join Our Team as Global Retail Activations & Services Manager
Dr. Martens isn’t just a brand—it’s a global icon with over 60 years of attitude, heritage, and cultural impact. We’re a diverse, values-driven business thriving through the contributions of bold thinkers and unique individuals who bring their authentic selves to work. If you’re ready to make your mark, you’re in the right place.
Our mission is rooted in three key values:
- Be Yourself
- Act Courageously
- Show You Care
We turn these values into progress every day.
About the Role
As Global Retail Activations & Services Manager, you’ll immerse yourself in the customer experience team, reporting to the Head of Global Retail Marketing. This role allows you to shape how we connect with consumers—not just today, but tomorrow—by leading high-impact retail activations, services, and experience programmes, with a focus on pilot environments, flagship stores, and test-and-learn initiatives.
You’ll bring brand storytelling to life—transforming consumer insights and products into innovative, immersive, and commercially-effective in-store experiences. At the core of your work will be a commitment to Retail Acceleration, creating experience-led retail environments that build community, loyalty, and performance.
By collaborating with Retail Design & Concepts, you’ll ensure all activations align with our global retail concept and design language, delivering cohesive, connected experiences across all store environments.
Key Responsibilities
As Global Retail Activations & Services Manager, your responsibilities include:
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- Developing global retail activation, experience, and GWP programmes that bring brand stories to life, engage consumers, and align with key commercial and cultural moments.
- Designing innovative in-store and omnichannel services to meet customer needs, ensuring seamless integration across both physical and digital touchpoints.
- Creating, testing, and refining pilot concepts in flagship and trial locations using a structured test-and-learn approach, capturing insights to optimise future programmes.
- Partnering with Retail Marketing, Visual Merchandising, Retail Design, Markets, Supply Chain, and Digital teams to scale successful concepts into globally adaptable, commercially viable programmes.
- Driving community engagement and business performance by delivering experiences that increase participation, loyalty, retention, and advocacy while monitoring KPIs, outcomes, and activation budgets.
Core Requirements
- Proven experience in retail activation, experiential marketing, service design, or customer experience—preferably in a retail-focused context.
- The ability to translate brand strategy into engaging physical and omnichannel experiences that drive participation and achieve commercial results.
- Skills in developing, testing, and scaling concepts across multiple markets, paired with an understanding of consumer behaviour and retail engagement.
- Strong commercial judgment with excellent stakeholder management and project leadership experience across cross-functional teams.
- Comfort working in a dynamic, test-and-learn environment, balancing innovation and performance while driving data-informed customer experiences.
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Job Perks
- Hybrid working: Tailor your work schedule to balance flexibility with impact.
- Welcome gift: A free pair of Docs upon joining.
- ‘Buy as you Earn’ Share Scheme: A benefit built around your commitment and career growth.
- 65% off all Dr. Martens products (includingprofessional wear).
- 50% off accessories such as bags, scarves, and smalls.
- Pension scheme through Aviva.
- Life Assurance for added peace of mind.
- 25 days’ annual leave plus holiday payments for bank holidays.
- Private healthcare access for you and dependent family members.
- Two paid volunteer days per year to support causes you care about.
Why Join Dr. Martens?
Owning your impact has never been more rewarding. With Dr. Martens, you’ll have the opportunity to shape the future of a legendary brand and make a lasting mark on a company that champions individuality and authenticity.
We believe in writing our own story—and we’re a company where everyone’s authentic self matters. Diversity and inclusion don’t just enhance our teams—they enable us to connect with consumers in a genuine and meaningful way.
From the boardroom to our stores, we create an environment where your best self can thrive.
Join us—your boots await. As part of our culture of individuality, we encourage applications from all candidates, regardless of background. We believe that an inclusive approach brings our brand to life for more people, creating deeper connections with our global audience.
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