Ooni
Global Social Content Creator
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Global Social Content Creator
Job Description
Global Social Content Creator
Focus: Creative Execution, Short-form Video and Trend Sourcing Do you live for the perfect cheese pull? Is your TikTok ‘saves’ folder full of delicious recipes and aesthetic dining set-ups? If so, this could be your dream job. Since launching the world’s first portable wood-pellet pizza oven in 2012, Ooni has grown into an award-winning, multinational company with a product range loved by pizza makers all over the globe. Our mission has always been to design innovative products that spark joy in our customers, and whilst we’re incredibly proud of what we’ve accomplished so far - we’re only just getting started.
As part of our plans, we’re looking for a Global Social Content Creator to join our social media team and become our in-house social native expert. This role is for a social-obsessed creative, with their finger on the pulse of trends to turn an idea into high performing content that makes Ooni part of the global conversation.
The camera eats first. This isn't about overly polished ads; it's about engaging social-first storytelling that stops the scroll and invites our community to the table. You’ll have the creative freedom to ideate, film, and edit bespoke content tailored to each platform, from "day-in-the-life" EGC that humanises our brand on TikTok to deep-diving into analytics to refine the next social series for Instagram. If you’re a creative storyteller who is as comfortable behind a camera as you are in front of a flame, we want to talk to you. Our offices feature an expansive kitchen space with the full Ooni product range available for filming. You’ll sit within the Communications & Engagement team and report to the Global Social Media Manager. This is a hybrid role, working 3 days per week from our office in Edinburgh.
Key Responsibilities: Ideate, film, and edit high-quality, entertaining short-form video natively tailored for TikTok, IG Reels, YouTube Shorts, and Facebook Reels. Act as our eyes and ears for emerging trends, audio drops, and cultural moments, proposing quick, reactive ways to keep Ooni in the conversation. Produce compelling Employee-Generated Content (EGC) that educates and entertains while feeling like a natural fit for each platform. Push creative boundaries by testing new in-app features, editing tools, hooks, and video formats to see what sticks. Build and maintain a dynamic, multi-channel content calendar to ensure a steady stream of content across all platforms. Ensure every post is consistent and on-brand, nailing Ooni’s unique tone of voice while resonating with our global community. Work alongside a team of fellow social natives to brainstorm and execute multi-channel campaigns and content streams. Keep a pulse on high-level metrics like engagement, reach, and views, using these insights to validate your creative instincts and optimise performance. Maintain an organised "Content Library" of assets to be used by our teams across the globe. Partner with regional teams to help deliver and adapt video content that hits home in local markets.
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Requirements: A Proven Portfolio: You have a sharp creative eye and a track record of producing thumb-stopping short-form videos (TikTok, Reels, Shorts) that people actually want to watch. An Editing Wizard: You’re a pro at turning raw footage into gold, whether you’re using in-app tools or powerhouse software like CapCut, Premiere Rush or Adobe. Socially Obsessed: You live and breathe social trends. You inherently understand the "vibe" of each platform and know exactly what content will fly and what will flop. A Growth Mindset: You know how to build a community, boost engagement, and scale brand visibility across multiple channels. Systems Savvy: You’re comfortable with CMS and scheduling tools. If you’re already a fan of Sprout Social and Notion, you’ll fit right in. A Sharp Storyteller: You write copy that connects. From witty captions to high-conversion hooks, you know how to engage our community. A Multitasking Pro: You can balance a busy production schedule, from brainstorms and shoot days, with reactive trend-jacking to remain as agile as the algorithm. A Deft Hand in the Kitchen: You’re a confident, proficient cook who genuinely loves to experiment with recipes. You’re as comfortable with a pizza peel as you are with a camera. A Collaborative Spark: You’re an enthusiastic team player who brings big ideas to the table and thrives in a fast-paced, creative environment.
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Why Ooni? When you join one of our global teams, you’re joining a dedicated group of do-ers who value Kindness, Passion, Innovation, Ambition and Rigor above all else. We live, work and play by these values and are proud of what we’ve built here. As a member of our team, you will also receive the following: Work for an employer that cares about your well-being! We’ve got private healthcare through Bupa as well as access to on-demand coaching and therapy sessions via BetterHelp £500 to spend on Ooni products each year, plus 50% discount on any other Ooni products. £500 every year to spend on your passion – whatever that may be. 35 days of paid time off per year, plus an additional 5 week sabbatical when you’ve been here for 5 years. Access to an employee assistance programme which includes on demand coaching. We believe in giving back to our communities, which is why we offer every team member five paid volunteer days each year to support causes they care about. Having a fantastic culture is really important to all of us at Ooni. We work hard to make it diverse and inclusive, and want everyone to have access to the same opportunities. If you would like this advert in a different format or need an alternative method of applying, please let us know. You can email us at jobs@ooni.com.
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