About us

We are champions of rail, inspired to build a greener, more sustainable future of travel. Trainline enables millions of travellers to find and book the best value tickets across carriers, fares, and journey options through our highly rated mobile app, website, and B2B partner channels. Great journeys start with Trainline 🚄 Now Europe’s number 1 downloaded rail app, with over 135 million monthly visits and £6.3 billion in annual ticket sales, we collaborate with 270+ rail and coach companies in over 40 countries. We want to create a world where travel is as simple, seamless, eco-friendly and affordable as it should be. Today, we're a FTSE 250 company driven by our incredible team of over 1,000 Trainliners from 50+ nationalities, based across London, Paris, Barcelona, Milan, Edinburgh and Madrid. With our focus on growth in the UK and Europe, now is the perfect time to join us on this high-speed journey.

Introducing the Trainline Brand Team 👋

We’re looking for a Global Social Media Lead to build the next chapter of Trainline’s social strategy. This isn’t a caretaker role. Over three months, you’ll define what social should look like at Trainline over the next 12 to 24 months, shaping a bold, scalable approach that reflects where culture, platforms and technology are heading, not where they’ve been. Working closely with Brand, Creative, Content Studio and AI teams, you’ll challenge how we create content, rethink how we work and identify where we can move faster, create smarter and make social a true driver of brand growth across Europe. This role is about building the blueprint: a clear strategy, a modern operating model and practical recommendations that enable us to produce more relevant, social-first content at scale.

In this role as the Global Social Media Lead (3-Month FTC), you will...🚄

• Build a bold, actionable global social strategy for FY28, setting out where Trainline should play, how we should show up and what success looks like across markets.
• Review Trainline’s existing social media strategy, channel approach and content performance to identify opportunities to improve effectiveness, efficiency and audience engagement.
• Develop clear recommendations for evolving our social strategy over the next 12 to 24 months, positioning social as a strategic growth channel across Europe.
• Redesign how we plan, create and distribute social-first content, recommending ways of working that enable faster, more agile and culturally relevant output.
• Create a scalable content operating model that helps teams increase impact without increasing complexity.
• Identify where AI can transform ideation, production, localisation and reporting, turning those opportunities into practical workflows that improve quality, speed and efficiency.
• Define how Trainline can become more relevant with younger audiences by identifying platform behaviours, creator opportunities and emerging trends that should shape our future approach.
• Provide guidance to the Social Media Executive, influence senior stakeholders across Brand, Creative and Marketing, and bring fresh external perspective that challenges existing thinking.