Narrative
Go-to-Market & Customer Success Lead (Legal)
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About The Role
Own our legal buyer journey end-to-end—pre-sale to renewal. You'll craft positioning, run launches and pilots, and drive onboarding, adoption, and expansion. You thrive working with law firms and in-house legal, aligning diverse stakeholders (partners, IT/security, procurement, end users) to outcomes.
Responsibilities
- Define ICPs/segments and develop positioning, value props, and messaging that resonate with legal buyers.
- Plan and execute GTM for launches: briefs, timelines, assets, internal enablement, post-launch analysis.
- Partner with Sales on pipeline creation (content, events, webinars, campaigns) and late-stage deal support.
- Design and lead onboarding, training, and change management to first value and sustained adoption.
- Monitor account health (usage, outcomes), run QBRs/EBRs, and own renewals/expansions (NRR focus).
- Contribute to customer outreach and prospecting.
- Translate customer feedback into product requirements; coordinate betas and structured rollouts.
- Create repeatable playbooks, decks, one-pagers, case studies, and demo scripts for internal and external use.
- Navigate stakeholder groups at law firms and in-house teams (partners, practice leads, IT/security, procurement).
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Qualifications
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- 5+ years across B2B SaaS product marketing, growth, customer success, or account management.
- Proven impact on revenue metrics (pipeline, win rates) and retention/expansion (NRR).
- Exceptional writing/storytelling; able to translate AI capabilities into buyer value and user outcomes.
- Strong stakeholder management and executive presence; comfortable running workshops and QBRs.
- Fluent with CRM/CS tooling (e.g., HubSpot/Salesforce, Gainsight/ChurnZero) and product analytics.
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