The Change Partners - Global talent specialists for a connected world
Go to Market (GTM) Lead - CTV
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
The Change Partners are working with a tier-1 Brand who are heavily growing their Advertising business who are hiring for a GTM and Product Marketing Lead across EMEA.
We’re looking for a strategic and commercially minded Product & Go-To-Market (GTM) Lead to define and drive the EMEA product and GTM strategy for Ad Experiences — spanning video, CTV, and innovative ad-format solutions.
Key Responsibilities
-
Product & GTM Strategy
- Lead and execute the EMEA product and go-to-market strategy for Ad Experiences products and solutions.
- Develop compelling value propositions, positioning, and narratives to bring products to market, while establishing clear measurement frameworks to assess performance and impact.
-
Voice of the Customer
- Act as the bridge between EMEA client-facing teams, Global Product Marketing, Product & Engineering, Business Development, and other internal stakeholders.
- Synthesise market needs and craft points of view on product-market fit — defining what to build and how best to position it within the Ad Experiences ecosystem.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
-
Product Feedback Loop
- Create robust frameworks to monitor product adoption and capture client and market insights.
- Partner with regional teams to channel feedback into Product & Engineering, helping shape future roadmaps and feature development.
-
Sales Enablement
- Ensure consistency and clarity in how Ad Experiences products and solutions are presented.
- Equip sales teams with the tools, insights, and training they need to communicate value, handle objections, and close deals.
- Deliver sales collateral, FAQs, playbooks, and enablement sessions to drive product adoption and revenue growth.
-
Cross-Functional Collaboration
- Work closely with Product & Engineering, Marketing, Sales, Analytics & Insights, Pricing, Partnerships, Legal, and Operations to execute seamless product launches and GTM initiatives across EMEA.
-
Thought Leadership
- Serve as a trusted advisor and subject-matter expert for CTV and Ad Experiences.
- Provide strategic insights and market perspectives to inform product strategy and commercial growth.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Your background:
- Experience in Product Marketing, Sales Enablement, or GTM Strategy within ad formats and ad experiences.
- Proven track record of leading product launches, defining value propositions, and driving adoption across multiple markets.
- Ability to build frameworks, processes, and tools that scale GTM and measure product impact.
- Strong storytelling and communication skills, turning complex products and data into clear, persuasive narratives.
- Analytical mindset with experience in market research, competitive analysis, and performance measurement.
- Skilled at cross-functional collaboration with Product, Engineering, Marketing, Sales, Analytics, and other teams.
- Highly organised, proactive, and detail-oriented, thriving in fast-paced, dynamic environments.
Please apply for further information.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location