Sainsbury's
Go To Market Manager
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About the team
Nectar360 sits at the heart of Sainsbury’s Group, helping colleagues and clients turn customer and commercial data into clear decisions. Within Data & Insights, our Go To Market (GTM) team makes sure new capabilities land well – with clear launches, great enablement and the confidence for users to adopt and use products day-to-day. We work closely with Product and Technology partners across Sainsbury’s and Argos, connecting roadmaps to real user needs and helping our platforms deliver value at pace.
More about the role
As Go To Market Manager – Data & Insights, you’ll plan, coordinate and deliver GTM activity for our Data & Insights propositions, with a primary focus on the Sainsbury’s Insights Platform (SIP), SIP Argos and (potentially) SupplyHub. Working under the direction of the GTM Lead, you’ll own the delivery of launches and change activity – translating product releases into practical plans, clear communications and enablement that drive confident adoption.
You’ll be the day-to-day link between the Nectar360 Data & Insights team and the Sainsbury’s technology teams building SIP, bringing clarity across stakeholders and ensuring launches are aligned to technical, operational and commercial readiness. A key part of the role includes gathering and synthesising user and client feedback – with a business analysis element – so we continuously improve what we ship and how we support users. You’ll also contribute to guidance, FAQs and support inputs to reduce repeat issues and improve speed to resolution.
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Looking ahead, we’re nearing the end of a project to partner with an AI vendor to embed AI capability into SIP. You’ll help shape how we capture user requirements and communicate enablement for this emerging capability, ensuring colleagues and clients understand what’s changing and how to get the best from it.
More about you
You’re a delivery-focused GTM or enablement professional who enjoys turning complex change into simple, user-friendly outcomes. You’re comfortable working in a matrix environment, partnering across Product, Technology and Commercial teams, and you bring a practical, organised approach to managing multiple workstreams at once.
You communicate with clarity and confidence – whether you’re drafting launch messages, running a tutorial, or aligning stakeholders on risks and dependencies. You’re curious about data and insights products and motivated by improving user experience and adoption. You don’t need to be an engineer, but you do have an interest in how AI works in practice and can learn quickly enough to help others adopt new AI-enabled ways of working.
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Essential criteria
- Experience planning and delivering go-to-market activity for product launches or change (communications, enablement and adoption support).
- Ability to translate complex product or technical updates into clear, practical messaging and guidance for varied audiences.
- Evidence of effective stakeholder management across a matrix organisation, partnering with Product and Technology teams.
- Approach to gathering and synthesising user requirements/feedback and using insight to improve delivery or product outcomes.
- Competence using Microsoft tools (Teams, Outlook, SharePoint, Excel and PowerPoint) to coordinate delivery, communications and reporting.
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