Go-to-Market Manager

ABOUT THE ROLE We are looking for a Go-to-Market Manager to design and execute programs that drive both new business pipeline and expansion across our customer base. This role blends data analysis, product understanding, and commercial strategy to build high-impact, end-to-end campaigns that our business teams can activate with clarity and consistency. You’ll work closely with Marketing, Product, Sales, and Post-Sales to align programs with business priorities and customer needs. You act as the traffic controller for go-to-market: you define what needs to exist, who owns it, and by when, and you hold accountability for the interdepartmental flows, cadences, and delivery that bring each program to market. You produce the raw messaging framework that the Client Experience & Enablement team (in Post-Sales) operationalizes into talk tracks and collateral for Sales and Post-Sales. Customer-facing product communications and onboarding content sit with Client Experience & Enablement. Your focus is ensuring every program reaches the market with clarity - a defined ICP, a differentiated value proposition, validated pricing, and a coordinated launch. The role is highly collaborative but fundamentally independent, and you will be expected to operate autonomously, take initiative, and drive outcomes without a traditional team structure. You can translate product capabilities into relevant value propositions, develop segment-specific campaign angles, and operationalize programs from concept through measurable results. As the sole owner of go-to-market, you will define the frameworks, plans, and KPIs that make these programs - including product launches - consistent and scalable, own the positioning and the GTM briefs that guide each launch, and keep every workstream on track. A core part of the role is the feedback loop: using pipeline data, win/loss signals, and Post-Sales insights to continuously refine how Launchmetrics goes to market. What you’ll do: Go-to-Market Ownership & Launch Execution Own the end-to-end go-to-market motion for growth programs - new-business acquisition and customer expansion, with product launches as one program type alongside cross-sell, upsell, and seasonal demand. Act as the traffic controller: define what needs to exist, who owns it, and by when. Produce a structured GTM brief for every significant launch - the single source of truth for positioning, ICP, pricing, key objections, competitive context, and success metrics. Define the launch tier (full launch, quiet release, or beta) and own the launch plan - milestones, transition gates, and timelines coordinated across Product, Marketing, Sales, and Post-Sales. Maintain the commercial campaign and launch calendar (seasonality, product releases, customer-maturity moments, and commercial priorities), kept distinct from the customer-communication calendar owned by Client Experience & Enablement. Run the pilot program end to end: targeting, execution, and feedback pre-launch; the go/no-go decision; and testimonials and references as customers go live. Market, Segmentation & Pricing Analyze market opportunity - priority prospect segments, product fit, and high-potential accounts - and define tiering, segmentation, personas, TAM, and account plans. Map whitespace within existing customers and model cross-sell and upsell opportunities across products and services. Lead pricing and packaging strategy for new features (bundled, add-on, tiered, or consumption-based), working with Sales and Post-Sales on commercial viability and keeping packaging coherent across the portfolio. Maintain SLAs and Quote Builder updates, and run list-versus-actual pricing analysis. Positioning, Messaging & Competitive Intelligence Translate product capabilities into differentiated value propositions and campaign narratives per segment that resonate with fashion, luxury, and beauty brands - producing the raw messaging framework that Client Experience & Enablement operationalizes into talk tracks and collateral. Maintain a current view of the competitive landscape and translate it into differentiation frameworks (“why Launchmetrics vs. alternatives”) that feed the GTM brief and enablement materials. Demand, Conversion & Revenue Programs Define the structure of each revenue program for new business and expansion - the campaign kit that needs to exist (outreach sequences, talk tracks, demo flows, follow-up paths, supporting materials), its owners, and its timing - with Marketing and Client Experience & Enablement producing the finished assets. Own prospect-facing demand and lifecycle campaigns (teaser, demand, and nurture), and validate inbound and outbound conversion across the funnel. Define the upsell and cross-sell plays for new features and ensure white-glove delivery for first signed accounts. Cross-Functional Alignment Partner with Product on capabilities, enhancements, and use cases that translate into commercial plays. Collaborate with Marketing to fold events, content, webinars, thought leadership, and customer stories into program execution. Work with Sales and Post-Sales to make programs easy to execute - translating ICP and targeting into the CRM and pipeline-generation motion (BDR outreach, Marketing campaigns, and Post-Sales expansion plays). Own the interdepartmental flows, cadences, and delivery that bring programs to market - acting as the connective tissue so that what Sales presents, what Marketing publishes, and what Product ships tell one consistent story, and remaining accountable with leadership for that alignment. Performance & Optimization Track program performance and commercial impact - pipeline conversion by segment, structured win/loss reviews, and stage-appropriate KPIs (pilot NPS early; MRR, conversion, attach rate, and pipeline at launch; MRR, win rate, pipeline, and churn at scale). Feed findings back to Product, Sales, and Post-Sales leadership with clear implications for messaging, positioning, and feature prioritization, and continually refine the GTM motion. ABOUT YOU Who You Are: You have 4–5+ years in go-to-market, product marketing, revenue programs or ABM, or launch and program management in SaaS, with a track record of owning multi-function, multi-product programs and launches. You orchestrate across teams: without doing Product, Marketing, Sales, or Post-Sales’ jobs for them, you hold accountability for the interdepartmental flows, cadences, and delivery that make programs land - aligning and driving teams without formal authority. You are highly structured and bring clarity to ambiguity, defining the frameworks, milestones, and processes that let programs scale. You translate product capabilities into clear commercial value and craft persuasive, segment-specific messaging - an exceptional communicator in English with a sharp focus on pipeline, adoption, and expansion. You are analytical and data-fluent - comfortable interpreting pipeline, win/loss, conversion, TAM, and whitespace data in tools like Salesforce, HubSpot, Gainsight, Metabase, or Looker to prioritise opportunities and inform decisions. You are fluent with AI tools and use them proactively to accelerate research, synthesis, and content production - not as a gimmick, but as a genuine efficiency multiplier. You are equally comfortable setting direction and doing the hands-on work yourself, operating autonomously without a traditional team structure. Extra Credit: Familiarity with fashion, luxury, or beauty industry cycles Proficiency in French and/or Italian Exposure to TAM modeling, account segmentation, or whitespace analysis We value diverse perspectives and recognize that skills and experiences can be gained in various ways. If you're excited about this opportunity but don't meet every single requirement listed, we would love to hear from you and encourage you to submit an application! OUR RECRUITMENT PROCESS Intro Call Meet & Greet Skills Assessment Culture Fit Interview Leadership Interview WHY YOU’LL LOVE LAUNCHMETRICS We're a company that prioritizes people, fostering a relaxed yet dynamic atmosphere. Our international team is filled with enthusiastic, motivated individuals who enjoy their work. Autonomy empowers our team members, allowing them to make a substantial difference in our business, for our customers, and within our organization. When you become part of our team, you'll have access to growth and advancement possibilities, including a learning and development allowance, a benefits package tailored to each location, and flexible work arrangements, along with support for establishing your home office and other perks. OUR COMMITMENT Launchmetrics is proud to be an Equal Opportunity Employer building a diverse and inclusive workforce. If there is anything extra we can do to help you feel at ease during your interview process, please let the PeopleOps team member you’ll be meeting with know.