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Google Ads PPC Search Lead Generation Specialist
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Join an Industry-Leading Marketing Team
An established, family-run business is looking for an experienced Google Ads PPC Search & Performance Max Specialist to join its growing in-house marketing department at its modern headquarters in Colchester, Essex.
Operating nationally, the company is the recognised market leader within the roof cleaning, roof coating, exterior wall coating and loft insulation sectors. With over 2,000 verified five-star customer reviews, thousands of completed projects, multiple trademarked brands, and offices in Colchester, Ireland, and Spain, this is an opportunity to become part of one of the UK's fastest-growing home improvement businesses.
Reporting directly to the Marketing Manager, you'll be responsible for planning, executing, and continually optimising paid search campaigns that generate high-quality leads across multiple service-based brands.
The Role
This is a hands-on position suited to someone with extensive commercial experience managing Google Ads campaigns at scale. You'll take ownership of campaign performance, continually identifying opportunities to improve lead quality, increase conversion rates, and maximise return on advertising spend.
Key responsibilities include:
- Managing Google Ads Search and Performance Max campaigns.
- Developing PPC strategies aligned with business objectives.
- Building new campaigns from concept through to launch.
- Extensive keyword research and search intent analysis.
- Competitor research and market analysis.
- Daily campaign monitoring, optimisation, and budget management.
- Bid strategy implementation and ongoing refinement.
- Writing high-converting ad copy and asset creation.
- Managing negative keywords and search term optimisation.
- Landing page analysis and conversion rate optimisation.
- Setting up, maintaining, and troubleshooting conversion tracking.
- Monitoring lead quality and campaign profitability.
- Producing weekly and monthly performance reports with actionable insights.
- Working closely with the Marketing Manager to identify growth opportunities and implement new PPC initiatives.
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Required Experience
The successful candidate will have demonstrable experience in:
- Google Ads Search Campaigns.
- Google Ads Performance Max Campaigns.
- Google Analytics 4 (GA4).
- Google Tag Manager.
- Google Search Console.
- Conversion tracking implementation.
- Lead generation strategy.
- Keyword research and competitor analysis.
- Performance reporting and data analysis.
- Budget management and bid optimisation.
- Campaign scaling while maintaining profitability.
You'll be analytical, commercially minded, and comfortable making decisions based on performance data. Experience managing substantial advertising budgets within a service-based business is highly desirable.
What We're Looking For
- Minimum 3 years' commercial Google Ads experience.
- Proven success generating high-quality leads through PPC.
- Strong analytical and reporting skills.
- Excellent understanding of conversion optimisation.
- Highly organised with exceptional attention to detail.
- Ability to work independently while collaborating with the wider marketing team.
- Passion for continuous testing, optimisation, and improvement.
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Google Ads Certifications are advantageous, but proven commercial results are valued above qualifications.
What We Offer
- Competitive salary based on experience.
- Performance-related bonus scheme.
- Modern office based in Colchester, Essex.
- Secure on-site parking.
- Company pension.
- Ongoing training and professional development.
- Genuine long-term career progression.
- Friendly, supportive family-run business.
- Opportunity to work within a highly successful in-house marketing team.
Why Join Us?
Marketing is at the heart of our business. We invest heavily in digital marketing, technology, and innovation, giving our team the tools and autonomy to succeed.
If you're looking to work for a business that is genuinely recognised as an industry leader, operates nationally, continues to grow year after year, and values ambitious marketing professionals, we'd like to hear from you.
Apply today with your CV and a brief covering letter outlining your Google Ads experience, recent campaign successes, and why you'd be a great addition to our team.
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