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Graduate Commercial Activity Officer
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West Midlands Combined Authority (WMCA),
Are you a commercially minded graduate with a passion for innovation, marketing and creating new opportunities? Do you want a role where your ideas can make a real impact from day one?
We are looking for a Graduate Commercial Activity Officer to join our newly established Commercial Activity team within Transport for West Midlands (TfWM). This is an exciting opportunity to develop your commercial skills while helping identify new ways to generate income that supports better, more sustainable transport services across the region.
The WMCA Graduate Development Programme forms part of our wider Emerging Talent offer and supports our People and Culture Strategy by helping to build the skills, capability and future workforce we need across the organisation. In return, you'll benefit from a structured graduate development programme, giving you access to professional development, mentoring, networking opportunities and hands-on experience that will equip you with the skills, confidence and experience to build a rewarding career in commercial activity and the public sector.
What You'll Be Doing
This is a varied role where you'll gain exposure to every aspect of commercial activity. Working alongside experienced colleagues, you'll help develop new income-generating opportunities, support commercial partnerships and contribute to projects that improve services for the people and businesses of the West Midlands.
You'll have the opportunity to:
- Explore new commercial opportunities through research, market insight and data analysis.
- Support projects that generate income through advertising, commercial partnerships, retail, events, filming and photography across the TfWM estate.
- Help develop marketing materials and commercial proposals that showcase our opportunities to potential partners.
- Build relationships with colleagues and external organisations across a range of sectors.
- Support project planning, reporting and performance monitoring.
- Contribute ideas that improve the way we work and help deliver better value for money.
- Gain practical experience in financial processes, commercial administration and stakeholder engagement.
No two days will be the same, giving you the chance to build a broad understanding of commercial activity within a large, forward-thinking public sector organisation.
About You
We're looking for someone who's curious, enthusiastic and ready to learn. You don't need years of experience- we're interested in your potential, your commercial mindset and your willingness to develop.
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You'll bring:
- A minimum 2:2 undergraduate degree (or equivalent Level 6 qualification), ideally in Business, Marketing, Advertising or a related discipline, gained within the last five years.
- Experience working as part of a team through university, volunteering, internships or part-time work.
- Strong communication and organisational skills with the confidence to build positive relationships.
- Good analytical and problem-solving skills and an eye for detail.
- Confidence using Microsoft Office, including Word, Excel and Outlook.
- The ability to manage your time, work independently and adapt to changing priorities.
- A genuine interest in commercial development and how public sector organisations create value for communities.
- A commitment to completing the WMCA Graduate Development Programme.
Location
This role is based at our offices – 16 Summer Lane, Birmingham, B19 3SD. We currently operate a hybrid working model, which means splitting your days across the office and home, subject to work demands and agreement with your line manager.
How To Apply
Follow our application process – there will be some pre-application questionnaires for you to fill in.
Selection process
Successful shortlisted candidates will be invited to attend an assessment centre in August 2026. The assessment centre will provide you with the opportunity to demonstrate your skills, strengths and potential through a range of exercises designed to reflect the role and the WMCA Graduate Development Programme.
Further details will be shared with shortlisted candidates following the closing date.
Why join WMCA?
WMCA is laser-focused on improving the West Midlands, bringing economic growth, jobs, homes, and better journeys to the region. We target local needs where it matters most, ensuring everyone has a job that pays well and has access to safe and affordable places they can call home.
We put people and place at the heart of everything we do, working hand in hand with our partners to direct funding where it's needed most. What you do really matters; your expertise will help make a big difference to improving people's lives.
Our Values and Behaviours
Fostering an environment where people feel valued, included, supported, and proud to contribute to our region is important to us at the WMCA. Our behaviours are more than statements; they guide how we work, make decisions, and treat one another - they set the standards we hold ourselves to and the experience we want others to have.
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- Collaborative - We work as one organisation, building trust, connection and shared purpose across teams, partners and customers to create the biggest impact for our region.
- Driven - Focussed on impact - leading with clarity, care and courage to deliver meaningful results for the West Midlands.
- Inclusive - Every voice matters - we create belonging, fairness and psychological safety so everyone can thrive.
- Innovative - We think future and act smarter - embracing curiosity, creativity and continuous improvement to shape the future.
Creating an inclusive workplace
WMCA holds diversity accreditations, including the RACE Code Quality Mark and Armed Forces Covenant (Gold status), and has been recognised as one of the Inclusive Top 50 Employers and The Times Top 50 Employers for Women. We’re a Disability Confident Employer with ‘Leader’ status, committed to interviewing applicants with disabilities who meet all the essential role criteria.
We are also proud to be a Ban the Box employer, which means we do not ask about criminal convictions at the initial application stage, and will only ask after an offer is made as part of our onboarding checks, which helps us remove barriers for people with past convictions and supports fair opportunities for all.
We recognise that certain groups, such as women and people of colour, may be less likely to apply for roles if they feel they do not meet all the requirements. However, we encourage individuals who are passionate about the role and want to make a difference to still apply. We value potential and encourage applicants to highlight their skills, including transferable ones, even if they don't fit the traditional "perfect candidate" mould.
We gladly consider part-time, flexible, and job share arrangements, so please don't let these factors deter you from applying.
Right to Work in the UK
Proof of Right to Work in the UK will be required for all applicants in accordance with UK Home Office requirements before any employment offer can be confirmed.
Attached documents
Final JD Graduate Commercial Activity Officer.pdf
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